Water Safety New Zealand Radio Rips by FCB Auckland

Rips

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Industry Public Safety, Health & Hygiene
Media Radio
Market New Zealand
Agency FCB Auckland
Executive Creative Director Tony Clewett
Creative Freddie Coltart, Matt Williams
Released June 2018

Credits & Description

Media: Radio
Category: Health & safety
Client: Water Safety New Zealand
Agency: FCB New Zealand
Country: New Zealand
Creative Chairman: James Mok
Executive Creative Director: Tony Clewett
Senior Creative: Freddie Coltart
Senior Creative: Matt Williams
Creative Group Head: Hywel James
Head of Content TVP: Pip Mayne
Sound Design: Peter Hobbs - Harmonic Studio
Agency Producer: Amanda Langkilde
General Manager: Sean Keaney
Account Director - FCB Media: Andrew Coulthard
Synopsis:
Rips are the most common cause of drownings on New Zealand beaches every year, and they move much faster than anyone can anticipate. In this radio spot from FCB, New Zealand, we demonstrate their deadliness and just how fast they can move up to 3m a second, or in the case of this ad, up to 90m in the space of 30 seconds.