Wells Fargo Radio DARK CLOUD by DDB Los Angeles

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Industry Banking & Financial Services
Media Radio
Market United States
Agency DDB Los Angeles
Creative Director Mark Monteiro
Released March 2004

Credits & Description

Advertising Agency: DDB LOS ANGELES, USA, Venice
Creative Director: Mark Monteiro
Scriptwriter: Barry Fiske
Agency Producer: Connie Myck

Script in English

SFX: Heavy rain.

Mark: (Loud, talking over the rain) Hey, Bob.

Bob: (Also talking loudly) Yeah.

Mark: You’ve got a little dark cloud right above your head.

Bob: What, this? No, it’s just a figure of speech.

Mark: No, it’s a dark cloud.

Bob: It’s really not. It’s just a metaphor for how I’m feeling about tax season. See, I’m not sure I’m doing everything I should. You know when something really starts to bug you, it’s like it hangs over your head. It’s not real.

Mark: Oh. I get it. (awkward pause) You know, it’s raining all over you.

Bob: Yeah, I’m soaked. But only figuratively.

Mark: Ah.

Music: Up.

FVO: At Wells Fargo, we know what it’s like at Tax Time. That’s why we make it easy to open an IRA. Your Wells Fargo banker can show you how the right IRA can help you save on taxes and save for the future at the same time. Best of all, it’s not too late to take advantage of all the tax benefits an IRA has to offer for 2004. Contributions can be made right up until April 15th.

SFX: Raining.

Mark: So, Bob, I’d invite you inside...

Bob: That’s OK. Hey, do you have a metaphoric towel?

Mark: Not on me, no.

Bob: A theoretical blow dryer?

FVO: Call, click or stop by Wells Fargo for help.

SFX: Stagecoach (Chah!)

FVO: Wells Fargo. The Next Stage.