Whirlpool Radio Ravenous Gecko by DDB Dubai

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Ravenous Gecko

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Industry Electronic Devices & Home Appliances, Washing Machines
Media Radio
Market United Arab Emirates
Agency DDB Dubai
Creative Director Makarand Patil
Copywriter Katrina Petrenko, Heba Elzoiaby
Released April 2013


Cannes Lions 2013
Radio Lions Craft; Best Use of Music and/or Sound Design Silver
Radio Lions Product & Service; Home Appliances, Furnishings, Electronics & Audio Visual Bronze

Credits & Description

Category: Home appliances & furnishings
Brand: Whirlpool
Agency: DDB Dubai
Country: United Arab Emirates
The hum and drone of a washing machine is not only annoying but also deafeningly loud.
So much so that it detracts from the rich moments happening in your home.
And so to demonstrate the incredible silence of Quiet Wash, a standout feature of the new Whirlpool T50 Washing Machine, we brought to life captivating stories from inside the home that can now finally be experienced thanks to the pin-drop silence.
Category: Home appliances & furnishings
Client: Whirlpool
Agency: DDB Dubai
Country: United Arab Emirates
Creative Director: Makarand Patil
Copywriter: Heba Elzoiaby
CD/Copywriter: zahir mirza
CD/Copywriter: kartik aiyar
Copywriter: Katrina Petrenko
Client Team Director: Sanjay Gokavi
Sound Design: Joe Najm
Sound Studio: Mango Jam Studios Dubai
Agency Producer: Glory Fayad
Advertiser: Al Ghandi Electronics