Whirlpool Radio The Juvenile Fruit Fly by DDB Dubai, DDB FZ, Dubai, Mango Jam

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The Juvenile Fruit Fly

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Industry Electronic Devices & Home Appliances, Washing Machines
Media Radio
Market United Arab Emirates
Agency DDB Dubai
Agency DDB FZ, Dubai
Creative Director Firas Medrows, Zahir Mirza
Agency Mango Jam
Released May 2012


London International Awards 2012
Radio Sound Design Silver Winner
Radio Home Furnishings/Appliances Campaign Bronze Winner

Credits & Description

Entrant: DDB FZ, Dubai
Whirlpool T50 Washing Machine - Explore the Silence "The Juvenile Fruit Fly"
Corporate Name of Client: Al Ghandi Electronics
Client Account Director: Sanjay Gokavi
Agency Account Director: Heba Elzoaiby
Radio Station: Radio Mirchi
Agency: DDB FZ, Dubai
Global Chief Creative Officer: Amir Kassei
Creative Directors: Firas Medrows/Zahir Mirza
Copywriters: Zahir Mirza/Firas Medrows
Production Company: Mango Jam, Dubai
Sound Designer: Joe Najm
Description of the Project
The hum of a washing machine at work can so overpowering that it drowns out the other sounds in the house. But the Whirlpool Washing T50 washing machine comes with Quiet Wash that makes no sound at all. And we have dramatised its silence by bringing other sounds in the house to life. Sounds that you wouldn't have otherwise been able to hear.