Samsung Radio CLIFFHANGER by FCB Johannesburg

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Industry TV
Media Radio
Market South Africa
Agency FCB Johannesburg
Director Greg Cohen, Kevin Yong
Creative Director Brett Morris
Account Supervisor Roz Vittle
Released January 2005

Credits & Description

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Creative Director: Brett Morris
Scriptwriter: Greg Cohen/Kevin Yong
Agency Producer: Noleen Burley
Account Supervisor: Roz Vittle
Advertiser's Supervisor: Sarrit Reouveni
Director: Greg Cohen/Kevin Yong
Sound Engineer: Paul Baxter

Script in English

SFX: Mountain top winds and echos.

FV: Hey Frankie, come here and take a look.

MV: No thanks, i’m fine back here.

SFX: We hear her lose her footing on the slippery gravel. She moves from the centre speaker to the right stereo. The mv is now on the left stereo.

MV: Hold on!

FV: Aaaah!

MV: Take my hand!

FV: You take mine.

MV: (shouting off) help! Somebody help!

FV: Hurry, i’m slipping.

MV: OK, i think i can reach you.

SFX: She slips further. Her voice moves further right in the stereo. We hear her grabbing a tree branch.

FV: Aaaaah!

MV: Hold on! Hold on, baby. Try pull yourself up.

FV: I can’t. (crying) i can’t.

MV: No, baby. I need you. Come on, baby.

FV: I’m slipping.

SFX: We hear her slip further on the gravel and the branch snaps.

VO: It’s amazing how much a little width can add to the drama. Samsung’s new range of wide screen tvs with DNIE technology, for larger than life picture clarity. Samsung. The power within.