Samsung Radio THE DUEL by FCB Johannesburg

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Industry TV
Media Radio
Market South Africa
Agency FCB Johannesburg
Director Greg Cohen, Kevin Yong
Creative Director Brett Morris
Account Supervisor Roz Vittle
Released January 2005

Credits & Description

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Creative Director: Brett Morris
Scriptwriter: Greg Cohen/Kevin Yong
Agency Producer: Noleen Burley
Account Supervisor: Roz Vittle
Advertiser's Supervisor: Sarrit Reouveni
Director: Greg Cohen/Kevin Yong
Sound Engineer: Paul Baxter

Script in English

Mediator: alright gentleman, walk 10 paces back to back and on my mark, turn and fire.

SFX: We hear the men take 10 paces. As the men walk, the Englishman2’s footsteps and voice moves to the right stereo and the Englishman 1’s footsteps and voice moves to the left stereo. The mediator’s voice remains centre speaker.

Mediator: One, two, three…

Englishman 1: Wait, let’s talk about it.

Englishman 2: It’s too late for you.

Mediator: Four…

Englishman 1: Can’t we settle this another way?

Mediator: Five…

Englishman 2: Words won’t save you, featherstone.

Mediator: Six, seven…

Englishman 2: Prepare to die.

Mediator: Eight, nine… ten!

SFX: Englishman 2 fires from the right speaker. Englishman 1 doesn’t shoot.

Englishman 2: Shoot, coward!

Englishman 1: No.

Englishman 2: Then i will.

Englishman 1: That’s your last bullet, McKensie.

Englishman 2: Then hold still.

SFX: Englishman2 slowly cocks his gun.

VO: It’s amazing how much a little width can add to the drama. Samsung’s new range of wide screen TVs with DNIE technology, for larger than life picture clarity. Samsung. The power within.