Wildaid Radio SEA LIONS by Norlop J. Walter Thompson Ecuador

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Industry Environmental & Animal Issues, Public Safety, Health & Hygiene
Media Radio
Market Ecuador
Agency Norlop J. Walter Thompson Ecuador
Director Mauricio Jaramillo
Creative Director Rafael Ordonez
Account Supervisor Francisco Villamarin
Released April 2005

Credits & Description

Advertising Agency: JWT, ECUADOR, Quito
Creative Director: Rafael Ordoñez
Scriptwriter: Xavier Reyes/Marco Andino/Ricardo Betancourth
Agency Producer: Osvaldo Baez
Account Supervisor: Francisco Villamarin
Director: Mauricio Jaramillo

Script in English

SFX: Beach sounds

TOURIST GUIDE: Here we are at Fernandina Island, famous for it’s Sea Lions, they were very
cute animals similar to the circus seals. I bet your child would've love them, m'am. They used to make sounds like this…Oh, oh, oh, oh. Oh, oh, oh. And they also claped with their fins. Oh, oh, oh, oh. Oh, oh, oh. They looked so cute when they used to cover themselves with the sand. Oh, oh, oh. If you want to get an idea how they look like, please take a look to the German Lady with the hat.The one with the mustache

VO: If the Galapago’s species no longer exist, what are we going to tell to the world. Galapagos. Tu marca Natural

Script in Orginal Language

SFX: Playa Turistas

GUÍA TURISTICO: Estamos en La Isla Fernandina, famosa por los Leones Marinos, que eran
unos animalitos muy parecidos a las focas del circo. A su hijo le hubieran encantado, señora. Normalmente hacían sonidos así…Oh, oh, oh, oh. Oh, oh, oh. Y aplaudían con las aletas. Oh, oh, oh. Muy simpáticos cuando se revolcaban en la arena. Oh, oh, oh. Para que tengan una idea
fíjense en la señora alemana del sombrero, la de bigotes.

VO: Si las especies desaparecen en Galápagos, que le vamos a decir al mundo. Galápagos. Tu marca Natural

Brief Explanation

The tagline "Tu marca Natural" has a double meaning. "Marca" means brand and a sign over the
skin, also. The tagline comes from an older campaign based on the islands contour signed over Ecuadorian people's skin. The tag line is at the end of this ad just to continue with the same tagline.