Sabc 3 Radio COCKPIT by Grid Worldwide Brand Johannesburg, TBWA\Hunt\Lascaris Johannesburg

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COCKPIT

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market South Africa
Agency Grid Worldwide Brand Johannesburg
Creative Director Sandra De Witt
Agency TBWA\Hunt\Lascaris Johannesburg
Creative Director Sandra De Witt
Released September 2005

Credits & Description

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Sandra de Witt
Scriptwriter: Jonathan Smith
Agency Producer: Nicola Berry
Sound Engineer: Paul Baxter

Script in English
SFX: Comedy club ambiance
VO: You know… you may be gay when your dad keeps calling you by your sister’s name. If
you’re white and can dance, Sober. You may be gay. If you giggle every time you hear the word… cockpit. You may be gay. In fact, if you giggle you're gay. Thank you. Thank you very much. I’m Darren Maule. For more on being gay… as in funny… watch Will and Grace on comedy Mondays at 9pm only on SABC 3.

Brief Explanation
With the advent of the penultimate season of the TV sitcom Will & Grace, we launched this
unique live radio commercial during gay pride week. Will & Grace is of course a sitcom centred
around gay humour. Moreover our celebrity comedian, Darren Maule, introduced this radio
commercial into his live routines throughout the gay pride week.