BLACK OR WHITE? by Mortierbrigade Brussels for Belgium National Lottery

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BLACK OR WHITE?

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Industry Lottery & Gambling
Media Radio
Market Belgium
Agency Mortierbrigade Brussels
Executive Creative Director Joost Berends, Philippe Deceuster, Jens Mortier
Production Cobra Radio Brewery
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: NATIONAL LOTERY
Product/Service: WIN FOR LIFE
Agency: MORTIERBRIGADE
Executive Creative Director: Jens Mortier/Joost Berends/Philippe Deceuster
Scriptwriter: Arnaud Pitz/Sebastien Devalck
Agency Producer: Charlotte Coddens
Advertiser's Supervisor: Alexander Dewispelaere/Joke Vermoere
Production Company: COBRA RADIO BREWERY, Brussels, BELGIUM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MORTIERBRIGADE, Brussels, BELGIUM
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hey babe, shall we get the white couch or the black one?FVO: I don’t want any black in our living room, it just wouldn’t match.MVO: Wow honey, that sounded quite racist, you know?ANN: Win For Life presents: 'Wow honey, that sounded quite racist, you know?'FVO: Yes, you’re right. MVO: You know what? We’ll take them both, so you don’t have to feel embarrassed. FVO: Oh, you’re so tolerant.SFX: MusicANN: Ah yes... with 2,000 euros each month, you’ll never have to worry again for the rest of your life.Win For Life. Look at the bright side. There are two winners each month. And now it's up to you.
Full script of the ad in the original language
MVO: Seg schatje, pakken we nu die witte of die zwarte zetel?FVO: Goh, ne zwarte in de living dat gaat vloeken he. . MVO: Oei, dat was wel heel racistisch hé schat?ANN: Win For Life presenteert: Oei, dat was wel heel racistisch hé schat?FVO: Ja, nu da ge 't zegt.MVO: Anders pakken we ze alletwee, dan moet gij u niet ambetant voelen.FVO: Oh, zo gij zijt verdraagzaam.SFX: MuziekANN: Ah ja... met 2000 euro elke maand ben je gerust voor de rest van je leven.Win For Life. Ge moogt gerust zijn. Er zijn 2 hoofd winnaar per maand.En nu is 't aan u.