Brandhouse Radio MIDNIGHT SMS'ER by King James

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Industry Beers and Ciders
Media Radio
Market South Africa
Agency King James
Director Devin Kennedy
Creative Director Alistair King
Account Supervisor Melanie Whitfield
Released September 2005

Credits & Description

Advertising Agency: KING JAMES, SOUTH AFRICA, Cape Town
Creative Director: Alistair King
Scriptwriter: Devin Kennedy
Agency Producer: Caz Friedman/Simone Ormrod
Account Supervisor: Melanie Whitfield
Director: Devin Kennedy
Sound Engineer: Arnold Vermaak

Script in English

MVO1: If you’re not a Windhoek Light drinker, you should be mindful of a particularly stupid
stage of sociability…

SFX: Electronic keypad sms’ing sounds.

MVO2: Hello…Mandy.

SFX: Music

MVO1: The Midnight-sms’er stage. During the Midnight-sms’er stage, looking up long-lost friends and ex-girlfriends seems like an excellent idea.

MVO2: How…you…doing?

MVO1: The reason you haven’t contacted them in ages seems to elude you completely.

MVO2: What you up to?

MVO1: Your motto is – There’s no time like the present. Seize the day. They’ll appreciate your
efforts and feel special.

MVO2: Hugs…and kisses.

MVO1: Yes it’s 3am, but then who sleeps at that time of the morning anyway? They’re probably
staring at the phone waiting for your sms.

SFX: Incoming sms sound

FVO: What..? Idiot!

MVO1: Next time, rather sms the barman

SFX: Incoming sms sound

MVO1: and ask him to send over another Windhoek Light. No additives. No

SFX: Sound of a beer opening.

MVO1: As good as it gets.