WMF Radio Flexi Whisk by KNSK, KNSK, Hamburg

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Flexi Whisk

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Industry Household maintenance & pet products, Tableware, Cutlery, Cookware
Media Radio
Market Germany
Agency KNSK
Agency KNSK, Hamburg
Director Tim Krink, Julian Heidt
Creative Director Ansgar Boehme, Tim Krink, Ulrike Wegert
Released May 2012


London International Awards 2012
Radio Direction Bronze Winner

Credits & Description

Entrant: KNSK Advertising Agency, Hamburg
WMF - "Flexi Whisk"
Corporate Name of Client: WMF
Client Account Director: Stephen Schuster
Agency Account Director: Kirsten Kohls
Radio Station: Alster Radio 106.8
Agency: KNSK, Hamburg
Chief Creative Officer: Detmar Karpinski
Creative Directors: Tim Krink/Ansgar Boehme/ Ulrike Wegert
Copywriters: Ulrike Wegert/Ansgar Boehme
Directors: Julian Heidt/Tim Krink
Description of the Project
A promotion of the WMF ‘Flexi Whisk’, with which you can blend ingredients in an especially refined and thorough way. We demonstrate acoustically how the ingredients are mixed. A woman reads a sauce recipe out loud. The individual syllables of the ingredients become ever more thoroughly blended until something new emerges.