THINK IT OUT by Eccetera Produzioni Audio, TBWA\ Milan for WWF

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THINK IT OUT

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues, Public Safety, Health & Hygiene
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Executive Creative Director Alessio Riggi \ Geo Ceccarelli
Producer Sabina Feneri
Account Supervisor Elisa Fiorillo
Agency TBWA\ Milan
Creative Director Fabrizio Caperna
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: WWF ITALIA
Product/Service: BIODIVERSITY
Agency: TBWA\ITALIA
Executive Creative Director: Alessio Riggi/Geo Ceccarelli
Creative Director: Fabrizio Caperna
Scriptwriter: Fulvio di Meo
Agency Producer: Marco Vignale
Account Supervisor: Elisa Fiorillo
Advertiser's Supervisor: Barbara Franco
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Sound Engineer: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ITALIA, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Every year, six million acres of earth undergo a process of desertification. SFX: Radio starts to rasp FVO: Air quality in Europe shortens our life expectancy by nine months. SFX: Sound comes and goes from one of the two speakers FVO: In 2008, the hole in the ozone layer became as big as North America. SFX: Radio goes back to normal FVO: Nevertheless, your biggest concern now seems to be your radio breaking down. Listen to your planet. Support WWF.

Full script of the ad in the original language
FVO: Ogni anno nel mondo circa sei milioni di ettari di terreno subiscono un processo di desertificazione. SFX: La radio comincia a gracchiare FVO: La qualità dell’aria in Europa, accorcia di circa 9 mesi la speranza di vita di ognuno di noi. SFX: L’audio va e viene da una delle casse FVO: Nel 2008 il buco nell’ozono ha raggiunto la dimensione dell’America del nord. SFX: La radio gracchia sempre di più FVO: Eppure sembra che la tua più grande preoccupazione in questo momento... SFX: La radio torna a sentirsi bene FVO: ...è che si stia rompendo la radio. Ascolta il tuo pianeta. Sostieni il WWF.

Brief Explanation
We are so used to environmental issues that we almost don’t think about them anymore. If our radio starts to screech while speaking about them, the thing we care about the most is the screeching itself. Maybe, we should recall what really matters, like our planet, and start listening to those trying to save it, like WWF.