COFFEE by Ogilvy & Mather Guatemala for WYPALL

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COFFEE

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Industry Household maintenance & pet products
Media Radio
Market Guatemala
Agency Ogilvy & Mather Guatemala
Executive Creative Director Miguel Mayen
Producer Ender Barrientos
Production 30 Segundos
Creative Director Herberth Monterroso Ogilvy
Account Supervisor Gabriela Fuentes
Released July 2010

Credits & Description

Category: Household
Advertiser: KIMBERLY CLARK
Product/Service: WYPALL ABSORBENT PAPER TOWEL
Agency: OGILVY GUATEMALA
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Scriptwriter: Roberto Gomez
Agency Producer: Giovanni Diaz
Account Manager: Ana Maria Zetina
Account Supervisor: Gabriela Fuentes
Advertiser's Supervisor: Luis Carlos Rodriguez
Production Company: 30 SEGUNDOS, Guatemala City, GUATEMALA
Director: Ender Barrientos
Producer: Ender Barrientos
Sound Studio: Ender Barrientos
Sound Engineer: Ender Barrientos
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY GUATEMALA, GUATEMALA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Falling cup MVO: Man! You spilled the coffee on the carpet! Carpet the on coffee the spilled you man! ANN: Wypall absorbent towels... SFX: Bell ANN: ...from Kimberly Clark.

Full script of the ad in the original language
SFX: Sopa que se derrama MVO: ¡No, el café se regó en toda la alfombra! ¡Alfombra la toda en regó se café el no! ANN: Paños super absorventes Wypall... SFX: Campana ANN: ...de Kimberly Clark.

Brief Explanation
The client wanted us to produce a radio spot to advertise the use of Wypall Super Absorbent wipes at home. Housewives need a product that can help them fix those little accidents that occur at home, such as liquid spills. We created 3 radio spots that communicated our product's main attribute of absorbency in a simple way, proving that by using our product, Wypall Super Absorbent wipes, you would think nothing ever happened.