JUICE by Ogilvy & Mather Guatemala for WYPALL

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JUICE

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Industry Household maintenance & pet products
Media Radio
Market Guatemala
Agency Ogilvy & Mather Guatemala
Executive Creative Director Miguel Mayen
Producer Ender Barrientos
Production 30 Segundos
Creative Director Herberth Monterroso Ogilvy
Account Supervisor Gabriela Fuentes
Released August 2010

Credits & Description

Category: Household
Advertiser: KIMBERLY CLARK
Product/Service: WYPALL ABSORBENT PAPER TOWEL
Agency: OGILVY GUATEMALA
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Scriptwriter: Roberto Gomez
Agency Producer: Giovanni Diaz
Account Manager: Ana Maria Zetina
Account Supervisor: Gabriela Fuentes
Advertiser's Supervisor: Luis Carlos Rodriguez
Production Company: 30 SEGUNDOS, Guatemala City, GUATEMALA
Director: Ender Barrientos
Producer: Ender Barrientos
Sound Studio: Ender Barrientos
Sound Engineer: Ender Barrientos
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY GUATEMALA, GUATEMALA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Falling glass FVO: Ooohh, you spilled the juice again! Again juice the spilled you, oohh! ANN: Wypall absorbent towels... SFX: Bell ANN: ...from Kimberly Clark

Full script of the ad in the original language
SFX: Vaso que cae FVO: ¡Otra vez volviste a botar el jugo! ¡Jugo el botar a volviste vez otra! ANN: Paños super absorbentes Wypall... SFX: Campana ANN: ...de Kimberly Clark.

Brief Explanation
The client's request consisted on producing a radio spot to advertise the use of Wypall Super Absorbent wipes at home. Housewives need a product that can help them fix those little accidents that occur at home, such as liquid spills. We created 3 radio spots that communicated our product´s main attribute of absorbency in a simple way, proving that by using our product, Wypall Super Absorbent wipes, you would think nothing ever happened.