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Industry Public Safety, Health & Hygiene, Anti-smoking
Media Radio
Market France
Released May 2005


Eurobest 2005
Radio Public Health & Safety, Public Awareness & Charities Eurobest Silver

Credits & Description

Advertising Agency: TBWA\PARIS, FRANCE, Boulogne-Billancourt
Creative Director: Erik Vervroegen
Scriptwriter: Véronique Sels/Clémence Cousteau

Script in English

SFX: Hospital machinery, electrocardiogram (heartbeat of the baby).

The scene takes place in a labour room in a hospital. A mother who is about to give birth to her baby is being helped by a doctor and a nurse. The mother is breathing quickly and is pushing hard. The nurse is supporting her. The baby is born. Its first shout turns into the coughing fit of a heavy smoker.

SFX: Mother breathing quickly

Nurse: Breathe, breathe... and push... keep pushing, keep pushing... you’re nearly there...

Mother pushing hard

Nurse: OK, take your time... go down... and push !!

Mother breathing quickly, pushing...

Nurse: OK, keep pushing, he’s crowning... you’re almost there...

The baby comes. His first cry turns into the coughing fit of a smoker.

FVO: When you smoke while you’re pregnant, your baby does too. Young Lungs Against Tobacco.
Script in Orginal Language

SFX : machinerie hospitalière, électrocardiogramme (battements de cœur du bébé).

Nous sommes dans une salle d’accouchement. Une mère est en train d’accoucher, coatchée par une sage femme et un docteur. Le bébé naît, pousse son premier cri, qui se transforme en quinte de toux du fumeur.

La maman - fait de la respiration rapide

La sage femme: Respirez, respirez… poussez…

La maman - pousse de toutes ses forces

La sage femme: Encore un petit effort, on y est presque…

La maman: fait de la respiration rapide, pousse

La sage femme: Bien.. bien… poussez… maintenant… maintenant !

Le bébé: Pousse son premier cri, qui se tranforme en quinte de toux.

VOFemme: Quand vous fumez pendant la grossesse, votre bébé fume aussi. Young Lungs Against Tobacco.