BOYFRIEND by Garwich BBDO Quito for Zhumir

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BOYFRIEND

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Industry Alcoholic drinks & Tobacco
Media Radio
Market Ecuador
Agency Garwich BBDO Quito
Creative Director Andres Redrovan
Producer Martin Teran
Production Trebol Records
Released August 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: CORPORACIÓN AZENDE
Product/Service: ZHUMIR PINK WATERMELON SPIRIT
Agency: BBDO ECUADOR
Creative Director: Andres Redrovan
Scriptwriter: Andres Rodriguez/Andres Redrovan
Production Company: TREBOL RECORDS, Quito, ECUADOR
Producer: Martin Teran
Sound Studio: Trébol Records
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO ECUADOR, Quito, ECUADOR

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing FVO: Hello, my love. I’m with the girls at the club. The girls at the club! I love you, my love. Can you pick us up? SFX: Taxi radio MVO: 7-3, central, 10 cycles, time confirmation. FVO: No, darling. Can’t you come faster? Knock knock, yeah... SFX: Taxi radio MVO: Eh... 10-20, 10-20 eh... specify 10-00. FVO: At my place. You know that, my love. SFX: Taxi radio MVO: 5 cycles, 5 cycles. Applying JJ, 88-99, central, over. SFX: Music ANN: It’s time to make them work for us. Zhumir Pink, It’s girls time.

Full script of the ad in the original language
SFX: Tono de llamada FVO: Aló, mi amor, ya estamos con la chicas en la preli. Con la chicas en la preli! Te amo, mi amor... ¿Nos pasas viendo en un rato para ir a farrear? SFX: Frecuencia radio taxi MVO: 7-3, central, 10 ciclos, confirme tiempo. FVO: No, amorcito, ¿puede ser antes? Knock knock yeah... SFX: Frecuencia radio taxi MVO: Eee... 10-20, 10-20 eee... especifique 10-00. FVO: Acá en mi casita. Sí te dije, precioso. Mwah! Mi amor... SFX: Frecuencia radio taxi MVO: 5 ciclos, 5 ciclos. Aplicando JJ, 88-99, central, cambio. SFX: Musica ANN: Es tiempo de que trabajen para nosotras. Zhumir Pink, es tiempo de chicas.

Brief Explanation
Zhumir Pink is a soft watermelon flavoured spirit marketed to trendy, outgoing girls that love to party in chic clubs and bars. In Ecuador, many taxi drivers operate with radio frequencies and communicate using codes. They belong to a low social class and have a particular accent that is often ridiculed by the product consumers, just the way girls make fun of men when they use them as their drivers.