Coloribus Creative Advertising Archive https://www.coloribus.com/adsarchive/rss/ Coloribus Creative Advertising Archive https://www.coloribus.com/adsarchive/tv-commercials-online/reyka-join-team-iceland-23292065/ https://www.coloribus.com/adsarchive/tv-commercials-online/reyka-join-team-iceland-23292065/ Film: Join Team Iceland! <a href="https://www.coloribus.com/adsarchive/tv-commercials-online/reyka-join-team-iceland-23292065/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24238915/reyka-join-team-iceland-600-24647.jpg" /></a><p>Brand: Reyka Vodka Link: &lt;a href=&quot;https://reyka.linksunlimited.com/Catalog&quot; rel=&quot;nofollow&quot; title=&quot;https://reyka.linksunlimited.com/Catalog&quot; target=&quot;_blank&quot;&gt;https://reyka.linksunlimited.c...&lt;/a&gt; Agency: Red Tettemer O’Connell + Partners Executive Creative Directors: Steve Red and Steve O’Connell VP Art Director: Todd Taylor Copywriter: Chris Plehal, Meghan Burns, and David Valento Art Director: Michelle Maben Senior Account Manager: Alexis Papazian Account Coordinator: Katie Rietzke Producer: Joe Mosca and Rebecca Jacobs Production Company: Expressway Director of Photography: Zac Rubino Executive producer: Mike Gualtieri Production Manager: Emily Schumacher Editor: Chip Schofield/RTO+P Published: April 2018 Synopsis: The World Cup is on the horizon, but what will USA soccer fans do with no skin in the game? Why not cheer on – and cheer for – the underdogs, Iceland, the smallest nation to ever make the cut? In a new, fully-integrated campaign from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P), William Grant &amp; Sons Reyka Vodka – the spirit that is ‘Made of Iceland’ – urges Americans to get behind the underdog. Leading up to Cup, Reyka Vodka brand teams will attend friendly matches to form a “Team Iceland” cheering section, during which they’ll launch social-specific videos and content to support this initiative. </p> Thu, 19 Apr 2018 23:57:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/huawei-p20-pro-see-more-23293115/ https://www.coloribus.com/adsarchive/tv-commercials/huawei-p20-pro-see-more-23293115/ Film: See More <a href="https://www.coloribus.com/adsarchive/tv-commercials/huawei-p20-pro-see-more-23293115/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239965/huawei-p20-pro-see-more-600-49101.jpg" /></a><p>Category: Electronics, Technology Media: Film Brand: Huawei Agency: TBWA Geo: Israel Advertising Agency: LH/TBWA, Tel-Aviv, Israel Chief Executive Officers: On Goldshtein, Ziv Poplavski Creative Director: Erez Maytal Head of Design: Usher Ben-Ishay Creative Supervisor: Avi Hershkovitz Art Director: Gabrielle Kadishzon Account Director: On Goldshtein Account Supervisor: Inbal Eldan Account Executive: Yulia Katz Designers: Ido Ben-Dor, Inna Ribak Strategy Directors: Guy Krom, Nir Yelinek Production Company: Jiminy Creative Director: Eli Sverdlov Executive Producer: Kobi Hoffmann Producers: Amir Feingold, Orit Pinco, Gil Rozenfeld DoP: Emanuel Kadosh Production Designer: Paul Dove, Lutz Krammer Stylist: Elizabeth Stewart Music Producer: Tomer Biran Sound Mix: Avi Zonshine / Avi Zonshine Service Production: Hero / Iceland, Dourable Goods / LA, Circles / Munich Service Producers: Bui Baldvinsson, Thora Margretardottir, Hani Selim, John Gomez, Markus Penth Visual Effects, Color, Design: Gravity Creative Space Creative Director: Ilan Bouni VFX Producer: Silvia Bruce Head of 3D / Compositing: Yoav Savaryego Lead Compositor: Ori Morhag Compositing: Roy Shalev, Alex Deutsch, Dan Tomer, Micky Gorenstein,Guy Lubin, Boaz Tamir 3D Artists: Elad Izhaki, Ben Pank, Daniel Gonen, Eliel Dan Levy, Vladimir Solop Matte Painting: Tete, Dmitry Vernigor, Hagai Itzhaki, Vlad Dorfman VFX Supervisor: Eugene Romanovsky VFX: Roman Franky, Ben Molina, Alexander Golubeff, Max Rezumnikov Editing Company: Milo Post Editor: Noam Weissman Adaptations / Pre-Delivery: Tal Rom Stills Photographer: Dudi Hasson Published: April 2018 Synopsis: Gal Gadot (‘Wonder Woman’ main actress) captures the beyond with her new HUAWEI P20 PRO. She creates a magical world with no rules and no boundaries to illustrate the amazing abilities of HUAWEI P20 PRO’s triple Leica camera.</p> Thu, 19 Apr 2018 23:47:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials-online/kaspersky-lab-enter-the-humachine-23293165/ https://www.coloribus.com/adsarchive/tv-commercials-online/kaspersky-lab-enter-the-humachine-23293165/ Film: Enter The HuMachine <a href="https://www.coloribus.com/adsarchive/tv-commercials-online/kaspersky-lab-enter-the-humachine-23293165/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2424/24240015/kaspersky-lab-enter-the-humachine-600-94570.jpg" /></a><p>Category: Electronics, Technology Media: Digital Brand: Kaspersky Lab Agency: Possible Geo: Russia Advertising Agency: Possible, Moscow, Russia Chief Creative Officer: Vlad Sitnikov Creative Director: Artem Filimonov Creative: Marat Arutyunov Producer: Ekaterina Alekseeva Art Director: Alexey Komarov Design / Animation: Andrey Krasavin, Alexandr Semenov Website Art Director: Alexey Fetisov Print Art Director: Roman Antonov Video Producer: Sergey Anokhin DoP: Alexandr Butov Account Director: Agunda Baeva Mobile Application: Raduga Design Tech Pipeline Director: Kirill Klochkov Tech Producer: Nikita Mosin Developer: Pavel Arapov Sound / Music: Sounds like a plan Composer: Phil Alexandrov Published: April 2018 Synopsis: Using modern technology, Kaspersky Lab literally immerses a person into a realistic world of program code and data streams, something that was previously unimaginable. We created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of code and in the end faces a cyber threat of the global scale.</p> Thu, 19 Apr 2018 22:17:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/symetra-curbside-jibber-jabber-23292115/ https://www.coloribus.com/adsarchive/tv-commercials/symetra-curbside-jibber-jabber-23292115/ Film: Curbside - Jibber Jabber <a href="https://www.coloribus.com/adsarchive/tv-commercials/symetra-curbside-jibber-jabber-23292115/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24238965/symetra-curbside-jibber-jabber-600-99196.jpg" /></a><p>Brand: Symetra Geo: United States of America Agency: Copacino+Fujikado Chief Creative Officer - Copacino+Fujikado: Jim Copacino Managing Director - Copacino+Fujikado: Betti Fujikado Executive Creative Director - Copacino+Fujikado: Mike Hayward Group Creative Director - Copacino+Fujikado: Andrew Gall Senior Art Director - Copacino+Fujikado: Andy Westbrock Senior Account Director- Copacino+Fujikado: Chris Copacino Account Executive - Copacino+Fujikado: Amber Shelton Agency Producer – Copacino+Fujikado: Kris Dangla Agency Producers - Copacino+Fujikado: Kelly Green Director: Guy Shelmerdine Production Company: Smuggler Published: April 2018 Synopsis: Symetra, a national provider of employee benefits, annuities and life insurance, affirms its commitment to customers to “cut through the jibber jabber” of insurance industry jargon with a new, national consumer advertising campaign from Copacino+ Fujikado launching this week. Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying. </p> Thu, 19 Apr 2018 21:04:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/chevrolet-camaro-bringing-the-thunder-23293765/ https://www.coloribus.com/adsarchive/tv-commercials/chevrolet-camaro-bringing-the-thunder-23293765/ Film: Bringing The Thunder <a href="https://www.coloribus.com/adsarchive/tv-commercials/chevrolet-camaro-bringing-the-thunder-23293765/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2424/24240615/chevrolet-camaro-bringing-the-thunder-600-78801.jpg" /></a><p>Category: Automotive Media: Film Brand: Chevrolet Agency: McCann Geo: United Arab Emirates Advertising Agency: Commonwealth // McCann, Dubai, United Arab Emirates Creative Director: Andrej Arsenijevic Copywriter / ACD: Andrew Siebert Art Director / ACD: Tamer Elsawy Art Director: Mihailo Rsumovic Account Director: Conan Gregory Agency Producer: John Hassan Production House: Streetwise Published: April 2018 Synopsis: For the 54th birthday of The Little Horse That Could, we didn’t just bring the thunder – we stole it.</p> Thu, 19 Apr 2018 20:47:00 +0300 https://www.coloribus.com/adsarchive/prints/dyo-fire-resistant-plaster-23293465/ https://www.coloribus.com/adsarchive/prints/dyo-fire-resistant-plaster-23293465/ Print ads: Fire Resistant Plaster <a href="https://www.coloribus.com/adsarchive/prints/dyo-fire-resistant-plaster-23293465/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2424/24240315/file/dyo-fire-resistant-plaster-1024-58183.jpg" /></a><p>Category: House, Garden Media: Print Brand: Dyo Agency: FCB Geo: Turkey Advertising Agency: FCB Bart Group, Istanbul, Turkey Creative Director / Art Director: Ates Cavdar, Ahmet Sogutluoglu Creative Director/ Copywriter: Ozhan Karacam Photographer: Kerem Cobanli Published: April 2018 Synopsis: DYO Therm is an exclusive isolation solution that is resistant to fire in both indoor and outdoor applications. This feature reduces the risk of blaze in any construction. Therefore, it means less workload for firefighters. In such a scenario firefighters with a fear of unemployment will use their skills and equipment to find a new business line. So, they transformed the station into a car wash business which would suit best in this kind of situation. Fire resistance technology for buildings.</p> Thu, 19 Apr 2018 20:17:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/the-peruvian-league-of-fight-against-cancer-viral-cloud-23292715/ https://www.coloribus.com/adsarchive/tv-commercials/the-peruvian-league-of-fight-against-cancer-viral-cloud-23292715/ Film: Viral Cloud <a href="https://www.coloribus.com/adsarchive/tv-commercials/the-peruvian-league-of-fight-against-cancer-viral-cloud-23292715/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239565/the-peruvian-league-of-fight-against-cancer-viral-cloud-600-68751.jpg" /></a><p>Category: Public Interest, NGO Media: Digital Brand: Peruvian League Against Cancer Agency: Nodos Geo: Peru Advertising Agency: NODOS, Lima, Perú General Creative Director: Javier Graña Head of Art: Bruno Mazzini Creative Director: Manuel Malempré Art Directors: Manuel Acosta, Alberto Portugal Copywriter: Gonzalo Pazos Sound Production: MIM La Fábrica Published: April 2018 Synopsis: When the sky gets cloudy, people stop using sunscreen because they think clouds protect them against UV rays. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message.</p> Thu, 19 Apr 2018 18:47:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/rolls-royce-ghost-23293715/ https://www.coloribus.com/adsarchive/tv-commercials/rolls-royce-ghost-23293715/ Film: Ghost <a href="https://www.coloribus.com/adsarchive/tv-commercials/rolls-royce-ghost-23293715/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2424/24240565/rolls-royce-ghost-600-62970.jpg" /></a><p>Category: Automotive Media: Film Brand: Rolls-Royce Agency: Daughter Geo: United Kingdom Advertising Agency: Daughter Studio, UK Creative Directors: Stuart Jackson, Gareth Hopkins, Rich Newell Strategy: Lee Jackson Production: The Mill Director: Fil Fury Producer: Claire Braithwaite Published: April 2018 Synopsis: Ghost as the motor car for those that know great design is more than surface deep.</p> Thu, 19 Apr 2018 18:47:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-video-23292365/ https://www.coloribus.com/adsarchive/tv-commercials-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-video-23292365/ Film: No Price On Kids [video] <a href="https://www.coloribus.com/adsarchive/tv-commercials-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-video-23292365/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239215/unicef-united-nations-international-childrens-emergency-fund-no-price-on-kids-video-600-60180.jpg" /></a><p>Category: Public Interest, NGO Media: Digital Brand: Unicef Agency: Brand Station Geo: France Advertising Agency: Brand Station, Paris, France Creative Director: Loic Chauveau Art Director: Damien Guiol Copywriter: Samy Benama Additional Credits: Joris Navarro, Natcha Crea, Xavier Delaporte Published: April 2018 Synopsis: On the 16th of April, UNICEF France launches a powerful campaign against child labor and slavery. UNICEF makes use of Instagram’s brand-new shopping feature to raise awareness and help put an end to child exploitation. #NoPriceOnKids</p> Thu, 19 Apr 2018 17:19:00 +0300 https://www.coloribus.com/adsarchive/prints-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-1-23292265/ https://www.coloribus.com/adsarchive/prints-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-1-23292265/ Print ads: No Price On Kids, 1 <a href="https://www.coloribus.com/adsarchive/prints-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-1-23292265/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239115/file/unicef-united-nations-international-childrens-emergency-fund-no-price-on-kids-1-1024-58934.jpg" /></a><p>Category: Public Interest, NGO Media: Digital Brand: Unicef Agency: Brand Station Geo: France Advertising Agency: Brand Station, Paris, France Creative Director: Loic Chauveau Art Director: Damien Guiol Copywriter: Samy Benama Additional Credits: Joris Navarro, Natcha Crea, Xavier Delaporte Published: April 2018 Synopsis: On the 16th of April, UNICEF France launches a powerful campaign against child labor and slavery. UNICEF makes use of Instagram’s brand-new shopping feature to raise awareness and help put an end to child exploitation. #NoPriceOnKids</p> Thu, 19 Apr 2018 17:17:00 +0300 https://www.coloribus.com/adsarchive/prints-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-2-23292315/ https://www.coloribus.com/adsarchive/prints-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-2-23292315/ Print ads: No Price On Kids, 2 <a href="https://www.coloribus.com/adsarchive/prints-online/unicef-united-nations-international-children-s-emergency-fund-no-price-on-kids-2-23292315/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239165/file/unicef-united-nations-international-childrens-emergency-fund-no-price-on-kids-2-1024-97443.jpg" /></a><p>Category: Public Interest, NGO Media: Digital Brand: Unicef Agency: Brand Station Geo: France Advertising Agency: Brand Station, Paris, France Creative Director: Loic Chauveau Art Director: Damien Guiol Copywriter: Samy Benama Additional Credits: Joris Navarro, Natcha Crea, Xavier Delaporte Published: April 2018 Synopsis: On the 16th of April, UNICEF France launches a powerful campaign against child labor and slavery. UNICEF makes use of Instagram’s brand-new shopping feature to raise awareness and help put an end to child exploitation. #NoPriceOnKids</p> Thu, 19 Apr 2018 17:17:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/renault-captur-mermaid-23292965/ https://www.coloribus.com/adsarchive/tv-commercials/renault-captur-mermaid-23292965/ Film: Mermaid <a href="https://www.coloribus.com/adsarchive/tv-commercials/renault-captur-mermaid-23292965/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239815/renault-captur-mermaid-600-18778.jpg" /></a><p>Category: Automotive Media: Film Brand: Renault Agency: DPZ&amp;T Geo: Brazil Advertising Agency: DPZ&amp;T, São Paulo, Brazil General Creative Direction: Rafael Urenha Executive Creative Direction: Carlos Schleder Creative Direction: Fabio Mozeli Creatives: Fernando Saú, Leandro Dolfini Digital Creation / Social: Gabriel Rosa, Marcos Thuki, Juliana Moreira, Marconi Filho, Hugo Agostinho, Marcelo Fiuza, Gabriel Silva Planning: Fernando Diniz, Thamara Araújo, Bruna Del Bosque, Mariana Fortti Media: Paulo Ilha, Patricia Alves, Cesar Nery, Danielle Areal, Ellen Braz, Simone Gonçalves, Gabriel Magalhães, Camila Salem, Fernando Dias, Gustavo Pinto, Tainá Rosa, Leonardo Morgado Account Team: Daniel Jotta, Fabio Losso, Daniela Maldonado, Rodrigo Moraes, Laura Dante, Carolina Lorenzi RTV: Ducha Lopes, Bianca Rpsold, Pity Lieutaud, Heitor Mendes Approval Client: Federico Goyret, Claudio Rawicz, Livia Kinoshita, Breno Martin Producer: Landia Directing: Rodrigo Saavedra Managing Partner: Movie&amp;Art Executive Producers: Carolina Dantas, Sebastian Hall Line Producer: Camilla Bastos DoP: Pierre de Kerchove Art Direction Producer: Vera Arico Production Director: Alberto Cury Post-production Supervisor: Bruno Vianna Post-production: Mosh VFX Final Artwork: Elton Bronzeli Editing: Carla Maimoni Color Grading: Marla Grading Audio: Quiet City Graphic Production Direction / Art Buyer: Marcos Moura Graphic Production: Thiago Monaco Art Buyers: Sonia Santos, Andrea Soeiro, Felipe Moro Photographer: Fábio Bartelt Illustration / Treatment: Platinum Published: April 2018</p> Thu, 19 Apr 2018 01:47:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials-online/tuyyo-unconditional-love-23293015/ https://www.coloribus.com/adsarchive/tv-commercials-online/tuyyo-unconditional-love-23293015/ Film: Unconditional Love <a href="https://www.coloribus.com/adsarchive/tv-commercials-online/tuyyo-unconditional-love-23293015/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239865/tuyyo-unconditional-love-600-36260.jpg" /></a><p>Category: Finance Media: Film Brand: Tuyyo Agency: Contents Area Geo: Spain Advertising Agency: Contents Area, Madrid, Spain Executive Creative Director: Luis González Creative Directors: Maui Cuadrado, Imanol Ramos Senior Designer: David Criado Senior Writer: Juan Carlos Tena Designer: David Perez Strategy Director: Alvaro Rayon / BBVA Production Company: Contents Area Director: Imanol Ramos Executive Producer: Jesus Becedas Producers: Angelica Roma, Silvia Aznar Makeup: Miguel Sesee, Ana Rubio DoP: Fernando Rey Line Audio: Jorge Adrados Sound Design Mixer: Eduardo Burgos Music: Audionetwork Color Artist: Color SM Published: April 2018 Synopsis: Send money from the USA to Mexico to your friends and family without service in your shipments. A secure, fast and simple app with the largest money withdrawal network in the country. Up to $ 500 per shipment with a very profitable exchange rate! Do not compare more. </p> Thu, 19 Apr 2018 00:47:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials-online-casestudy/giffgaff-sexicon-488865-23291465/ https://www.coloribus.com/adsarchive/tv-commercials-online-casestudy/giffgaff-sexicon-488865-23291465/ Film: Sexicon <a href="https://www.coloribus.com/adsarchive/tv-commercials-online-casestudy/giffgaff-sexicon-488865-23291465/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24238315/giffgaff-sexicon-600-23158.jpg" /></a><p>Advertised brand: giffgaff Advertising Agency: Miami Ad School, New York City, U.S.A Creative Director: Isak Landaboure, Sanna Lengholm Art Director: Maaike Pull, Rachel Power Copywriter: Blessy Samuel, David Sierra Published: March 2018 Synopsis: The biggest obstacle to achieving orgasms is communication. In order to close the orgasm gap between women and men, giffgaff creates Sexicon in the spirit of bringing mutual giving to the world. It's a love language that fits into your phone's keyboard. Women can use the Sexicon lexicon to communicate to their partner exactly what they need to be blown away in the bedroom. </p> Thu, 19 Apr 2018 00:00:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-sundae-shakes-23291565/ https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-sundae-shakes-23291565/ Film: Sundae Shakes <a href="https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-sundae-shakes-23291565/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24238415/baskin-robbins-sundae-shakes-600-76995.jpg" /></a><p>Client: Baskin-Robbins Campaign Title: Baskin-Robbins Got Me Like Agency: 22squared Agency Location: Atlanta Executive Creative Director: Al Patton Creative Director/Copywriter: Curt Mueller Associate Creative Director/Copywriter: Alex Lukacs Senior Art Director: Pete Kehr Executive Producer: Matt Silliman Production Coordinator: Patrick Clarici Executive Director Account Management: Annette Sally Account Director: Ashley Keetle Production Companies: Psyop/Oona Media Directors: Georgia Tribuiani &amp; Trevor Conrad Chief Executive Producer: Justin Booth-Clibborn Executive Producers: Monica Reimold/Josh Courtney Producer: Desiree Laufasa Post Production Producer: Nathan Lupetow Music Composition: HiFi Project Executive Producer/ Music Supervisor - Jack Bradley Composer/Producer/Writer - Max Petrek Audio Engineering SFX, VO record and Mix: Bare Knuckles Buddy Hall - Executive Producer Chris Nicholson (C2) Sound Designer/Engineer Published: April 2018 Synopsis: Baskin-Robbins announced that it is launching a refreshing new ad campaign entitled ‘Baskin-Robbins Got Me Like’ which leverages the popular “Got Me Like” meme to capture the joy of Baskin-Robbins for Millennial and Gen Z audiences. ‘Baskin-Robbins Got Me Like’ embraces unabashed optimism and marks a strategic shift for the brand, away from heavily product-focused advertising to a more emotionally-driven brand campaign. The campaign was created by Baskin-Robbins’ agency-of-record, 22squared, one of the leading national independent agencies. The ‘Baskin-Robbins Got Me Like’ campaign captures the joy of Baskin-Robbins’ flavors and forms through bright colors, music, dance, Internet memes, animation, pompadours and overall silliness. The campaign idea came about when the 22squared creative team tried to describe the joyous feeling that comes from Baskin-Robbins ice cream, and continually referenced the commonly shared Got Me Like gifs. The creatives realized that the gif perfectly articulated the joy of eating Baskin-Robbins, so they made that the centerpiece of the campaign. To execute the campaign, 22squared teamed with Psyop, creating over 50 animations and content pieces. The work combines the visual style of Internet memes and the classic Baskin-Robbins color palette, and the end-result is a look that’s decidedly new and unique. It brings the language of the Internet to visual life for a new, younger Baskin-Robbins audience, one which places value on experiences over things. They go out for frozen treats as a social activity with friends, on a date, to satisfy a craving, reward an accomplishment and to cheer up after a bad day.</p> Thu, 19 Apr 2018 00:00:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-ice-cream-cakes-23291615/ https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-ice-cream-cakes-23291615/ Film: Ice Cream Cakes <a href="https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-ice-cream-cakes-23291615/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24238465/baskin-robbins-ice-cream-cakes-600-17973.jpg" /></a><p>Client: Baskin-Robbins Campaign Title: Baskin-Robbins Got Me Like Agency: 22squared Agency Location: Atlanta Executive Creative Director: Al Patton Creative Director/Copywriter: Curt Mueller Associate Creative Director/Copywriter: Alex Lukacs Senior Art Director: Pete Kehr Executive Producer: Matt Silliman Production Coordinator: Patrick Clarici Executive Director Account Management: Annette Sally Account Director: Ashley Keetle Production Companies: Psyop/Oona Media Directors: Georgia Tribuiani &amp; Trevor Conrad Chief Executive Producer: Justin Booth-Clibborn Executive Producers: Monica Reimold/Josh Courtney Producer: Desiree Laufasa Post Production Producer: Nathan Lupetow Music Composition: HiFi Project Executive Producer/ Music Supervisor - Jack Bradley Composer/Producer/Writer - Max Petrek Audio Engineering SFX, VO record and Mix: Bare Knuckles Buddy Hall - Executive Producer Chris Nicholson (C2) Sound Designer/Engineer Published: April 2018 Synopsis: Baskin-Robbins announced that it is launching a refreshing new ad campaign entitled ‘Baskin-Robbins Got Me Like’ which leverages the popular “Got Me Like” meme to capture the joy of Baskin-Robbins for Millennial and Gen Z audiences. ‘Baskin-Robbins Got Me Like’ embraces unabashed optimism and marks a strategic shift for the brand, away from heavily product-focused advertising to a more emotionally-driven brand campaign. The campaign was created by Baskin-Robbins’ agency-of-record, 22squared, one of the leading national independent agencies. The ‘Baskin-Robbins Got Me Like’ campaign captures the joy of Baskin-Robbins’ flavors and forms through bright colors, music, dance, Internet memes, animation, pompadours and overall silliness. The campaign idea came about when the 22squared creative team tried to describe the joyous feeling that comes from Baskin-Robbins ice cream, and continually referenced the commonly shared Got Me Like gifs. The creatives realized that the gif perfectly articulated the joy of eating Baskin-Robbins, so they made that the centerpiece of the campaign. To execute the campaign, 22squared teamed with Psyop, creating over 50 animations and content pieces. The work combines the visual style of Internet memes and the classic Baskin-Robbins color palette, and the end-result is a look that’s decidedly new and unique. It brings the language of the Internet to visual life for a new, younger Baskin-Robbins audience, one which places value on experiences over things. They go out for frozen treats as a social activity with friends, on a date, to satisfy a craving, reward an accomplishment and to cheer up after a bad day.</p> Thu, 19 Apr 2018 00:00:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-scoops-and-cakes-23291665/ https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-scoops-and-cakes-23291665/ Film: Scoops And Cakes <a href="https://www.coloribus.com/adsarchive/tv-commercials/baskin-robbins-scoops-and-cakes-23291665/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24238515/baskin-robbins-scoops-and-cakes-600-70845.jpg" /></a><p>Client: Baskin-Robbins Campaign Title: Baskin-Robbins Got Me Like Agency: 22squared Agency Location: Atlanta Executive Creative Director: Al Patton Creative Director/Copywriter: Curt Mueller Associate Creative Director/Copywriter: Alex Lukacs Senior Art Director: Pete Kehr Executive Producer: Matt Silliman Production Coordinator: Patrick Clarici Executive Director Account Management: Annette Sally Account Director: Ashley Keetle Production Companies: Psyop/Oona Media Directors: Georgia Tribuiani &amp; Trevor Conrad Chief Executive Producer: Justin Booth-Clibborn Executive Producers: Monica Reimold/Josh Courtney Producer: Desiree Laufasa Post Production Producer: Nathan Lupetow Music Composition: HiFi Project Executive Producer/ Music Supervisor - Jack Bradley Composer/Producer/Writer - Max Petrek Audio Engineering SFX, VO record and Mix: Bare Knuckles Buddy Hall - Executive Producer Chris Nicholson (C2) Sound Designer/Engineer Published: April 2018 Synopsis: Baskin-Robbins announced that it is launching a refreshing new ad campaign entitled ‘Baskin-Robbins Got Me Like’ which leverages the popular “Got Me Like” meme to capture the joy of Baskin-Robbins for Millennial and Gen Z audiences. ‘Baskin-Robbins Got Me Like’ embraces unabashed optimism and marks a strategic shift for the brand, away from heavily product-focused advertising to a more emotionally-driven brand campaign. The campaign was created by Baskin-Robbins’ agency-of-record, 22squared, one of the leading national independent agencies. The ‘Baskin-Robbins Got Me Like’ campaign captures the joy of Baskin-Robbins’ flavors and forms through bright colors, music, dance, Internet memes, animation, pompadours and overall silliness. The campaign idea came about when the 22squared creative team tried to describe the joyous feeling that comes from Baskin-Robbins ice cream, and continually referenced the commonly shared Got Me Like gifs. The creatives realized that the gif perfectly articulated the joy of eating Baskin-Robbins, so they made that the centerpiece of the campaign. To execute the campaign, 22squared teamed with Psyop, creating over 50 animations and content pieces. The work combines the visual style of Internet memes and the classic Baskin-Robbins color palette, and the end-result is a look that’s decidedly new and unique. It brings the language of the Internet to visual life for a new, younger Baskin-Robbins audience, one which places value on experiences over things. They go out for frozen treats as a social activity with friends, on a date, to satisfy a craving, reward an accomplishment and to cheer up after a bad day.</p> Thu, 19 Apr 2018 00:00:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/vina-santa-rita-decanted-23291715/ https://www.coloribus.com/adsarchive/tv-commercials/vina-santa-rita-decanted-23291715/ Film: Decanted <a href="https://www.coloribus.com/adsarchive/tv-commercials/vina-santa-rita-decanted-23291715/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24238565/vina-santa-rita-decanted-600-44989.jpg" /></a><p>Brand: Viña Santa Rita Agency: MRM/McCann Chile Campaign: Decantados “envasado en un hecho real” General Creative Director: Cristián León Creative Director: Tomás Cabrera Editor: Fabrizzio Navarro Art Director: Angelo Zambrano &amp; Julio Cifuentes Planning: Sofía Pérez General Account Direction: Isabel Espinoza Account Team: Arlette Brunell, Camila Ramírez, Trinidad Echeverría, Francisca Madrid Social Media Team: Jesús Echezuría, Sebastián Moya PR Team: Factor C Production Team: Craft Producer: Wood Director: 
Rodrigo Marín Sound Producer: Matías Radic Graphic Production: Jp 1985 Photography: Nico Aguayo Digital Production: Fernando Llantén Client Approval: Vicente Droppelmann Gil Published: April 2018 Synopsis: To convey all the character and consistency of the line of wines Medalla Real, Viña Santa Rita and MRM//MCCANN turn to the art of cinema. Together, they launched the shortfilm &quot;Decanted&quot;, presenting the story of a enologist whose passion for his work is driven by a constant pursuit for excellence in the making on wine. &quot;Our client gave us the challenge of generating the first massive Medalla Real campaign, aiming to increase awareness around the brand in the long term. In order to achieve it, we defined authenticity as the brand’s territory, and cinema as the medium to develop an interesting, real and intense story, with which our aimed audience could relate to&quot;, says Isabel Espinoza, General Account Director at MRM // MCCANN. Vicente Droppelmann Gil, Assistant Manager of National Marketing and Representation of Santa Rita adds: &quot;Medalla Real is the icon of the Santa Rita Premium portfolio. In fact, it is the third most relevant brand in this segment at a national level, with 5% of market share. We believe this position has been reached thanks to the brand’s long tradition, the positive endorsement of Santa Rita, and a great commercial work. Now is time to take the brand to another stage, to build an emotional connection with our consumers, and we believe this campaign is the perfect starting point for that.&quot; The 6’22”shortfilm &quot;Decanted”, created by MRM // MCCANN with the support of Wood Producciones, highlights the values of the brand in a bold and intense way, connected with the internal struggle of the middle-aged men in seeking the pursuit of professional excellence while balancing it with his personal life.</p> Thu, 19 Apr 2018 00:00:00 +0300 https://www.coloribus.com/adsarchive/prints/symetra-jibber-and-jabber-1-488915-23292165/ https://www.coloribus.com/adsarchive/prints/symetra-jibber-and-jabber-1-488915-23292165/ Print ads: Jibber and Jabber, 1 <a href="https://www.coloribus.com/adsarchive/prints/symetra-jibber-and-jabber-1-488915-23292165/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239015/file/symetra-jibber-and-jabber-1-1024-41642.jpg" /></a><p>Brand: Symetra Geo: United States of America Agency: Copacino+Fujikado Chief Creative Officer - Copacino+Fujikado: Jim Copacino Managing Director - Copacino+Fujikado: Betti Fujikado Executive Creative Director - Copacino+Fujikado: Mike Hayward Group Creative Director - Copacino+Fujikado: Andrew Gall Senior Art Director - Copacino+Fujikado: Andy Westbrock Senior Account Director- Copacino+Fujikado: Chris Copacino Account Executive - Copacino+Fujikado: Amber Shelton Agency Producer – Copacino+Fujikado: Kris Dangla Agency Producers - Copacino+Fujikado: Kelly Green Director: Guy Shelmerdine Production Company: Smuggler Published: April 2018 Synopsis: Symetra, a national provider of employee benefits, annuities and life insurance, affirms its commitment to customers to “cut through the jibber jabber” of insurance industry jargon with a new, national consumer advertising campaign from Copacino+ Fujikado launching this week. Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying. </p> Thu, 19 Apr 2018 00:00:00 +0300 https://www.coloribus.com/adsarchive/prints/symetra-jibber-and-jabber-2-488965-23292215/ https://www.coloribus.com/adsarchive/prints/symetra-jibber-and-jabber-2-488965-23292215/ Print ads: Jibber and Jabber, 2 <a href="https://www.coloribus.com/adsarchive/prints/symetra-jibber-and-jabber-2-488965-23292215/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24239065/file/symetra-jibber-and-jabber-2-1024-11356.jpg" /></a><p>Brand: Symetra Geo: United States of America Agency: Copacino+Fujikado Chief Creative Officer - Copacino+Fujikado: Jim Copacino Managing Director - Copacino+Fujikado: Betti Fujikado Executive Creative Director - Copacino+Fujikado: Mike Hayward Group Creative Director - Copacino+Fujikado: Andrew Gall Senior Art Director - Copacino+Fujikado: Andy Westbrock Senior Account Director- Copacino+Fujikado: Chris Copacino Account Executive - Copacino+Fujikado: Amber Shelton Agency Producer – Copacino+Fujikado: Kris Dangla Agency Producers - Copacino+Fujikado: Kelly Green Director: Guy Shelmerdine Production Company: Smuggler Published: April 2018 Synopsis: Symetra, a national provider of employee benefits, annuities and life insurance, affirms its commitment to customers to “cut through the jibber jabber” of insurance industry jargon with a new, national consumer advertising campaign from Copacino+ Fujikado launching this week. Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying. </p> Thu, 19 Apr 2018 00:00:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/macys-deeper-beauty-23289315/ https://www.coloribus.com/adsarchive/tv-commercials/macys-deeper-beauty-23289315/ Film: Deeper Beauty <a href="https://www.coloribus.com/adsarchive/tv-commercials/macys-deeper-beauty-23289315/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24235615/macys-deeper-beauty-600-50214.jpg" /></a><p>Category: Retail Services Media: Film Brand: Macy's Agency: BBDO Geo: United States Advertising Agency: BBDO, New York, USA Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Directors: Danilo Boer, Marcos Kotlhar Associate Creative Director: Kat Kvas Art Director: Sho Matsuzaki Senior Designer: Michele Angelo Senior Project Manager: Noreen Masih Executive Producer: James Young Junior Producer: Danielle Lukacs Music Producer: Julia Millson Business Affairs Manager: Heather Weissman Influencer Manager: Lucy Bennett Production Services Director: Jessica Nugent Group Planning Director: Yin Chung Communications Planner: Julie Naidu Senior Director: Corey Cirillo Account Manager: Justin Perrelli Assistant Account Executive: Maddy Bell Production Company / Editorial Company: BBDO Studios BBDO Studios Lead: Michael Gentile Director / DoP: Eli Born Director: Lizzy Sanford Executive Producers: Traci Carlson, Richard Peete Line Producer: William Crouse Editors: Ed Yonaitis, Ryan Dickie Assistant Editors: Carlos Perez, Jasmine McCullough Executive Producer: Traci Carlson Producer: Tyler Byrne Color Company: Goldcrest Films Colorist: Nat Jencks Color Producers: James Reyes, Jay Tilin Audio Company: Fall On Your Sword Mixer: Tommy Stang Published: April 2018 Synopsis: “To name a woman beautiful is to understand the universe hidden beneath her surface.” – A poem by Pavana Reddy.</p> Wed, 18 Apr 2018 23:47:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials-outdoor/prefeitura-de-sao-paulo-being-visible-video-23289215/ https://www.coloribus.com/adsarchive/tv-commercials-outdoor/prefeitura-de-sao-paulo-being-visible-video-23289215/ Film: Being Visible [video] <a href="https://www.coloribus.com/adsarchive/tv-commercials-outdoor/prefeitura-de-sao-paulo-being-visible-video-23289215/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24235515/prefeitura-de-sao-paulo-being-visible-video-600-77548.jpg" /></a><p>Category: Public Interest, NGO Media: Outdoor Brand: Sao Paulo City Hall Agency: NovaS/B Geo: Brazil Advertising Agency: nova/sb, São Paulo, Brazil Creative Director: Átila Francucci Copywriter: André Pessoa Art Director: Caio Grafietti Agency Producers: Anna Böhm, Thais Castrioto Accounting: Ana Rangel, Karina Meneses, Ana Paula Galhardo Media: David Chalub, Katia Badamo, Thyessa Benincasa, Luiza Pereira Production Company: Digital 21 Director / Photography: Vitor Amati Executive Production: Rodolfo Patrocinio Sound: Saxofunny Sound Director: Zezinho Mutarelli Published: April 2018 Synopsis: São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their misinformation left the beds still empty, while hundreds of people continue to sleep on the sidewalks. To change this reality and talk with this so specific target, who don’t have smartphone, social media profile or frequent access to the tradicional media, São Paulo City Hall decided to create a new communication channel, with a direct impact to the homeless people. Inviting 5 different street artists, they transform the roof of viaducts, place that only homeless people can see – and exactly at bedtime –, in a direct and effective media. Each artist (Galo, Randal, Pixote, Thassio and René Muniz) has had complete freedom to impress their own style on their graffiti, once it made clear that the new public shelters were dog friendly and nearby. For that, the agency had studied the best dimensions, position of the drawing, feasibility and all security measures. Like every street artwork, the 5 graffiti will be available indefinitely, depending on external factors independent of the public control. The main goal is that the biggest possible number of people in vulnerable situation and their dogs have the opportunity to sleep and dream with comfort, safety and dignity.</p> Wed, 18 Apr 2018 19:19:00 +0300 https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-1-23289065/ https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-1-23289065/ Outdoor: Being Visible, 1 <a href="https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-1-23289065/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24235365/file/prefeitura-de-sao-paulo-being-visible-1-1024-66381.jpg" /></a><p>Category: Public Interest, NGO Media: Outdoor Brand: Sao Paulo City Hall Agency: NovaS/B Geo: Brazil Advertising Agency: nova/sb, São Paulo, Brazil Creative Director: Átila Francucci Copywriter: André Pessoa Art Director: Caio Grafietti Agency Producers: Anna Böhm, Thais Castrioto Accounting: Ana Rangel, Karina Meneses, Ana Paula Galhardo Media: David Chalub, Katia Badamo, Thyessa Benincasa, Luiza Pereira Production Company: Digital 21 Director / Photography: Vitor Amati Executive Production: Rodolfo Patrocinio Sound: Saxofunny Sound Director: Zezinho Mutarelli Published: April 2018 Synopsis: São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their misinformation left the beds still empty, while hundreds of people continue to sleep on the sidewalks. To change this reality and talk with this so specific target, who don’t have smartphone, social media profile or frequent access to the tradicional media, São Paulo City Hall decided to create a new communication channel, with a direct impact to the homeless people. Inviting 5 different street artists, they transform the roof of viaducts, place that only homeless people can see – and exactly at bedtime –, in a direct and effective media. Each artist (Galo, Randal, Pixote, Thassio and René Muniz) has had complete freedom to impress their own style on their graffiti, once it made clear that the new public shelters were dog friendly and nearby. For that, the agency had studied the best dimensions, position of the drawing, feasibility and all security measures. Like every street artwork, the 5 graffiti will be available indefinitely, depending on external factors independent of the public control. The main goal is that the biggest possible number of people in vulnerable situation and their dogs have the opportunity to sleep and dream with comfort, safety and dignity.</p> Wed, 18 Apr 2018 19:17:00 +0300 https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-2-23289115/ https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-2-23289115/ Outdoor: Being Visible, 2 <a href="https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-2-23289115/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24235415/file/prefeitura-de-sao-paulo-being-visible-2-600-39863.jpg" /></a><p>Category: Public Interest, NGO Media: Outdoor Brand: Sao Paulo City Hall Agency: NovaS/B Geo: Brazil Advertising Agency: nova/sb, São Paulo, Brazil Creative Director: Átila Francucci Copywriter: André Pessoa Art Director: Caio Grafietti Agency Producers: Anna Böhm, Thais Castrioto Accounting: Ana Rangel, Karina Meneses, Ana Paula Galhardo Media: David Chalub, Katia Badamo, Thyessa Benincasa, Luiza Pereira Production Company: Digital 21 Director / Photography: Vitor Amati Executive Production: Rodolfo Patrocinio Sound: Saxofunny Sound Director: Zezinho Mutarelli Published: April 2018 Synopsis: São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their misinformation left the beds still empty, while hundreds of people continue to sleep on the sidewalks. To change this reality and talk with this so specific target, who don’t have smartphone, social media profile or frequent access to the tradicional media, São Paulo City Hall decided to create a new communication channel, with a direct impact to the homeless people. Inviting 5 different street artists, they transform the roof of viaducts, place that only homeless people can see – and exactly at bedtime –, in a direct and effective media. Each artist (Galo, Randal, Pixote, Thassio and René Muniz) has had complete freedom to impress their own style on their graffiti, once it made clear that the new public shelters were dog friendly and nearby. For that, the agency had studied the best dimensions, position of the drawing, feasibility and all security measures. Like every street artwork, the 5 graffiti will be available indefinitely, depending on external factors independent of the public control. The main goal is that the biggest possible number of people in vulnerable situation and their dogs have the opportunity to sleep and dream with comfort, safety and dignity.</p> Wed, 18 Apr 2018 19:17:00 +0300 https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-3-23289165/ https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-3-23289165/ Outdoor: Being Visible, 3 <a href="https://www.coloribus.com/adsarchive/outdoor-ambient/prefeitura-de-sao-paulo-being-visible-3-23289165/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24235465/file/prefeitura-de-sao-paulo-being-visible-3-1024-80859.jpg" /></a><p>Category: Public Interest, NGO Media: Outdoor Brand: Sao Paulo City Hall Agency: NovaS/B Geo: Brazil Advertising Agency: nova/sb, São Paulo, Brazil Creative Director: Átila Francucci Copywriter: André Pessoa Art Director: Caio Grafietti Agency Producers: Anna Böhm, Thais Castrioto Accounting: Ana Rangel, Karina Meneses, Ana Paula Galhardo Media: David Chalub, Katia Badamo, Thyessa Benincasa, Luiza Pereira Production Company: Digital 21 Director / Photography: Vitor Amati Executive Production: Rodolfo Patrocinio Sound: Saxofunny Sound Director: Zezinho Mutarelli Published: April 2018 Synopsis: São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their misinformation left the beds still empty, while hundreds of people continue to sleep on the sidewalks. To change this reality and talk with this so specific target, who don’t have smartphone, social media profile or frequent access to the tradicional media, São Paulo City Hall decided to create a new communication channel, with a direct impact to the homeless people. Inviting 5 different street artists, they transform the roof of viaducts, place that only homeless people can see – and exactly at bedtime –, in a direct and effective media. Each artist (Galo, Randal, Pixote, Thassio and René Muniz) has had complete freedom to impress their own style on their graffiti, once it made clear that the new public shelters were dog friendly and nearby. For that, the agency had studied the best dimensions, position of the drawing, feasibility and all security measures. Like every street artwork, the 5 graffiti will be available indefinitely, depending on external factors independent of the public control. The main goal is that the biggest possible number of people in vulnerable situation and their dogs have the opportunity to sleep and dream with comfort, safety and dignity.</p> Wed, 18 Apr 2018 19:17:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/uppersafe-the-last-intrusion-23289615/ https://www.coloribus.com/adsarchive/tv-commercials/uppersafe-the-last-intrusion-23289615/ Film: The Last Intrusion <a href="https://www.coloribus.com/adsarchive/tv-commercials/uppersafe-the-last-intrusion-23289615/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24235915/uppersafe-the-last-intrusion-600-30257.jpg" /></a><p>Category: Electronics, Technology Media: Film Brand: Uppersafe Agency: Herezie Geo: France Advertising Agency: Herezie Group, Paris, France Chief Operating Officer: Pierre Callegari Chief Executive Officer: Andrea Stillacci Executive Creative Director: Baptiste Clinet Associate Creative Directors: Joseph Dubruque, Axel Didon, Raphael Stein Copywriters / Art Directors: Adrien Perrot, Arthur Pelletey Director: Cyril Haoual Post-production: Sonia Presne TV Producer: Tanya Kozlova Account Director: Laurence Cornet Account Manager: Anne Grouios Published: April 2018 Synopsis: Hide Yourself. During one week we conducted a unique and never realized experience so far. The result? Nobody is really safe on the Internet ... More than 100,000 cameras are freely available on sites such as Insecam, Shodan, Opentopia, etc ... And anyone can see what they film. #hideyourself</p> Wed, 18 Apr 2018 18:47:00 +0300 https://www.coloribus.com/adsarchive/prints/xbox-champions-league-match-report-1-23289665/ https://www.coloribus.com/adsarchive/prints/xbox-champions-league-match-report-1-23289665/ Print ads: Champions League Match Report, 1 <a href="https://www.coloribus.com/adsarchive/prints/xbox-champions-league-match-report-1-23289665/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24235965/file/xbox-champions-league-match-report-1-1024-75812.jpg" /></a><p>Category: Gaming Media: Print Brand: Xbox Agency: McCann Geo: United Kingdom Advertising Agency: McCann, London, UK Published: April 2018 Synopsis: Xbox is revealing the moves behind one of the world’s biggest football matches. Following last week’s drama-filled match, which saw Juventus knocked out of the Champions League by Real Madrid, McCann London created a unique match report for Xbox to teach readers how to recreate the highlights on its iconic controller. The match report, published in the London Evening Standard’s sports section, translated the players’ moves into the corresponding Xbox combinations. Shots became Bs, passes As, and so on; meaning football fans can instantly recreate the moves from the game on their console at home, helping them to become better at the game.</p> Wed, 18 Apr 2018 16:47:00 +0300 https://www.coloribus.com/adsarchive/prints/xbox-champions-league-match-report-2-23289715/ https://www.coloribus.com/adsarchive/prints/xbox-champions-league-match-report-2-23289715/ Print ads: Champions League Match Report, 2 <a href="https://www.coloribus.com/adsarchive/prints/xbox-champions-league-match-report-2-23289715/"><img src="https://files1.coloribus.com/preview/320x260/files/adsarchive/part_2423/24236015/file/xbox-champions-league-match-report-2-1024-68314.jpg" /></a><p>Category: Gaming Media: Print Brand: Xbox Agency: McCann Geo: United Kingdom Advertising Agency: McCann, London, UK Published: April 2018 Synopsis: Xbox is revealing the moves behind one of the world’s biggest football matches. Following last week’s drama-filled match, which saw Juventus knocked out of the Champions League by Real Madrid, McCann London created a unique match report for Xbox to teach readers how to recreate the highlights on its iconic controller. The match report, published in the London Evening Standard’s sports section, translated the players’ moves into the corresponding Xbox combinations. Shots became Bs, passes As, and so on; meaning football fans can instantly recreate the moves from the game on their console at home, helping them to become better at the game.</p> Wed, 18 Apr 2018 16:47:00 +0300 https://www.coloribus.com/adsarchive/tv-commercials/gidget-foundation-start-talking-23289265/ https://www.coloribus.com/adsarchive/tv-commercials/gidget-foundation-start-talking-23289265/ Film: Start Talking <a href="https://www.coloribus.com/adsarchive/tv-commercials/gidget-foundation-start-talking-23289265/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24235565/gidget-foundation-start-talking-600-77396.jpg" /></a><p>Brand: Gidget Foundation Australia Agency: Naked Communications Executive Creative Director: Jon Burden Art Directors: Bryce Waters and Jenny Tang Copywriters: Daniel Miller and Craig Adams Strategic Planner: Craig Adams Managing Director: Tim Kirby Account Director: Helen Adams Production Company: Brilliant Films Director: Steve Back Executive Producer: Stephanie Ceccaldi Producer: Stephanie Ceccaldi Post Production: David Mosqueda @White Chocolate Editor: Gabriella Muir Sound Design: Timothy Bridge @Sonar DOP: Tristan Milani Client: Gidget Foundation Australia CEO: Arabella Gibson Adviser/Clinical Psychologist: Christine Barnes Published: April 2018 Synopsis: Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA). The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program can help. The ‘Start Talking’ program, available via video call, substantially improves equity of access to perinatal health treatment services for people in regional, rural and remote locations across Australia. </p> Wed, 18 Apr 2018 10:14:00 +0300 https://www.coloribus.com/adsarchive/prints/kentucky-fried-chicken-kfc-hot-spicy-1-23290615/ https://www.coloribus.com/adsarchive/prints/kentucky-fried-chicken-kfc-hot-spicy-1-23290615/ Print ads: Hot & Spicy, 1 <a href="https://www.coloribus.com/adsarchive/prints/kentucky-fried-chicken-kfc-hot-spicy-1-23290615/"><img src="https://files2.coloribus.com/preview/320x260/files/adsarchive/part_2423/24237665/file/kentucky-fried-chicken-kfc-hot-spicy-1-600-51765.jpg" /></a><p>Media: Print Category: Restaurants &amp; fast food Client: KFC Agency: Ogilvy &amp; Mather Hong Kong Country: Hong Kong Chief Creative Officer: Reed Collins Creative Director: John Koay Creative Director: Matt Nisbet Art Director: John Koay Assoc Creative Director: Kai Fung Chan Business Partner: John Koay Account Manager: Stella Fung Project Manager: Jennifer To Photographer: Illusion, Bangkok Illustrator: Illusion, Bangkok Retoucher: Illusion, Bangkok Published: April 2018 Synopsis: New Hot &amp; Spicy' print campaign created by Ogilvy &amp; Mather Hong Kong for client KFC in Hong Kong. </p> Wed, 18 Apr 2018 04:17:00 +0300