Dunkin Donuts Film, Ambient, Case study Worlds Fastest Dunkin' Run by DigitasLBi, Publicis Hawkeye

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Worlds Fastest Dunkin' Run

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Industry Fast food
Media Film, Ambient, Case study
Market United States
Agency DigitasLBi
Agency Publicis Hawkeye
Released December 2016


Ad Stars 2017
Integrated Product & Service: Foods Silver

Credits & Description

Brand: Dunkin' Donuts
Media: Online
Category: Food
Agency: Publicis
Geo: United States
Dunkin' Donuts: The world's fastest dunkin' run
Advertising Agency: DigitasLBi, USA
By mid-2016, mobile ordering at quick-service restaurants became a standard offering across the category. Our objective was to stand out amongst the others and creative awareness of the speed and ease of use of the new On-the-Go app for Dunkin'.