Ministry of Environment of Jordan Film, Ambient, Case study The Unsinkable Truth by Y&R Amman

The Unsinkable Truth

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Industry Environmental & Animal Issues
Media Film, Ambient, Case study
Market Jordan
Agency Y&R Amman
Creative Director Emad Khayyat
Art Director Emad Khayyat, Zayd Abidi
Copywriter Shatha Al Trad
Released July 2018

Credits & Description

Advertised brand: Ministry of Environment – Jordan
Advertising Agency: Y&R Amman - Jordan
Creative Director: Emad Khayyat
Art Director: Emad Khayyat, Zayd Abidi
Copywriter: Shatha Al Trad
Producer: jumana Sadeh
Production Manager: Mahmod Khalaf
Published: June 2018
Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.