Carlsberg Film, Ambient, Design & Branding The Red Hops Experiment by Crispin Porter + Bogusky Copenhagen

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The Red Hops Experiment

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Industry Beers and Ciders, Sports Teams & Events
Media Film, Ambient, Design & Branding
Market Denmark
Agency Crispin Porter + Bogusky Copenhagen
Creative Director James Godfrey, Kristoffer Gandsager
Released October 2017

Credits & Description

Category: Alcoholic Drinks
Media: Integrated
Brand: Carlsberg
Agency: CP+B
Geo: Denmark
Advertising Agency: CP+B, Copenhagen, Denmark
Creative Directors: Kristoffer Gandsager, James Godfrey
Project Manager: Sofia Brockenhuus-Schack
Strategist: Mathias Birkvad
Director: Lasse Martinussen / Bacon
Executive Producer: Mette Jermiin / Bacon
Producer: Casper Rasmussen / Bacon
Production Managers: Ditte Odgaard Glass, Birgitte Rask / Bacon
DoP: Laust Trier Mørk / Bacon
Lighting: Michael Sørensen / Bacon
Gaffer: Jacob Østergaard / Bacon
Post Production Creative Director / Lead CG: Jonas Dren / BaconX
Executive Producer / Post Production: Camilla Strandgård / Bacon X
Colorist: Hannibal Lang / Bacon X
Sound Design: Kevin Koch / Bacon X
Editor: Simon Borch / Bacon X
Published: October 2017
To celebrate the longest partnership in premiership history, Carlsberg has crafted a special beer for Liverpool FC football fans. The hops used to make this beer were affected by the light and sound of Liverpool FC games over the last 25 years.