Albert Heijn (AH) Film, Ambient, DM Escape Kitchen by TBWA\Neboko Amsterdam

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Escape Kitchen

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Industry Supermarkets
Media Film, Ambient, Direct marketing
Market Netherlands
Agency TBWA\Neboko Amsterdam
Chief Creative Officer Darre Van Dijk
Creative Director Niels De Kuiper
Senior Art Director Benjamin De Villiers
Senior Copywriter Andrew Maaldrink
Production Holy Fools
Director Willem Jansen
Released November 2018

Credits & Description

Category: Retail Services
Media: Experiential
Brand: Albert Heijn
Agency: TBWA
Geo: Netherlands
Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherlands
Chief Creative Officer: Darre Van Dijk
Creative Director: Niels De Kuiper
Senior Art Director: Benjamin De Villiers
Senior Copywriter: Andrew Maaldrink
Account Director: Danielle Jonk
Account Manager: Minthe Lok
Content Producer: Amber Akkermans
Production Company: Holy Fools
Director: Willem Jansen
Published: November 2018
How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest.