Jockey Plaza Shopping Center Film, Ambient, DM Helpbooth by Wunderman Phantasia Lima

Helpbooth

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Industry Department Stores & Shopping Malls, Against violence
Media Film, Ambient, Direct marketing
Market Peru
Agency Wunderman Phantasia Lima
Chief Creative Officer Jose Aburto
Senior Copywriter Diana Flores
Junior Copywriter Denise Machler
Released November 2017

Credits & Description

Category: Retail Services
Media: Experiential
Brand: Jockey
Agency: Wunderman
Geo: Peru
Advertising Agency: Wunderman Phantasia, Lima, Perú
Chief Creative Director: Jose Aburto
Head of Art: Augusto Landauro
Creative Supervisor: Sergio Inamine
Senior Copywriter: Diana Flores
Junior Copywriter: Denise Mächler
Designer: Cristina Díaz
Executive Account Director: Carlos Bernal
Account Director: Gissella Rodríguez
Account Executive: Ricardo La Torre
Producer: Alex Ríos
Field Producer: Pierre Lozano
Published: November 2017
Synopsis:
In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms.