Snickers Film, Ambient, DM The Hungry Artist by BBDO Guerrero Makati City

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The Hungry Artist

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Industry Bars
Media Film, Ambient, Direct marketing
Market Philippines
Agency BBDO Guerrero Makati City
Director Federico Fanti
Associate Creative Director Nico Zapanta
Executive Creative Director Federico Fanti
Art Director Nico Zapanta, Caleb Cosico
Copywriter Alexis Dy
Released March 2018

Credits & Description

Media: Web Film
Category: Confectionery & snacks
Client: Mars Wrigley
Agency: BBDO Guerrero
Production: Flare Manila
Country: Philippines
Director: Federico Fanti
Executive Creative Director: Federico Fanti
Creative Chairman: David Guerrero
Art Director: Caleb Cosico
Copywriter: Alexis Dy
Associate CD / Art Director: Nico Zapanta
Illustrator: Maneer Marcelo
Illustrator: Manny Vailoces
Executive Producer: Luisa Olarte
Account Director: Dalla Renard
Agency Producer: Anj Dela Calzada
Editor: Rutherford Celino
Client Services Director: Karen Go
Print Producer: Al Salvador
Production Manager: Ana Tenioso
Head of Production: David Wright
Senior Account Manager: Jackie Vasquez
Production Assistant: Thet Quirante
Camera Team: Photomnl
Props Man: Jimmy Torado
Livesound: Kim Seechua @ Pointbee
Utility: Ed Balaoro
Sound Mixing: Hit Productions
Published: February 2018
Meet Mike Luna, #TheHungryArtist — and watch how he shocks his unsuspecting subjects. #YoureNotYouWhenMikesHungry
Watch what happens when this starving artist shocks his unsuspecting subjects. There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video follows a street artist who spends his days drawing people's portraits. But when he becomes a literal starving artist, his unsuspecting subjects discover that their portraits have taken an unexpected turn. It's the latest twist on Snickers' global campaign line of "You're not you when you're hungry," which shows that you're not you when HE's hungry.