Oslo Bysykkel Film, Ambient, Digital, Design & Branding Visual Identity for Oslo City Bike, 2 by Team collaboration

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Visual Identity for Oslo City Bike, 2

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Industry Car & Utility Rentals
Media Film, Ambient, Digital, Interactive & Mobile, Design & Branding
Market Norway
Agency Team collaboration
Art Director Heydays
Released October 2016


D&AD 2017
Branding Branding Schemes/Medium Organisation Wood Pencil

Credits & Description

Agency: Urban Infrastructure Partner
Client: Urban Infrastructure Partner
Art Director / Designer: Heydays
Design (Ui/Ux): Tight
Development (Android): Zero&Ones
Project owner: Uip
Design Director: Heydays
The identity is centered around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued manner. In channels where you interact with the service, the identity opens up. The logo comes to life in a lively character guiding you through the service; It’ll tell you if something is wrong, inform you of slippery roads and give you a high five after an ended ride. Product and brand are one and the same, designed to create a user-friendly experience.