Coca-cola Film, Ambient, Digital, DM Second screen reinvented by GefenTeam Israel

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Second screen reinvented

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Industry Soft Drinks
Media Film, Ambient, Digital, Interactive & Mobile, Direct marketing
Market Israel
Agency GefenTeam Israel
Released May 2016

Credits & Description

Brand: Coca-Cola
Media: Ambient
Category: Non-Alcoholic Drinks
Agency: GefenTeam
Geo: Israel
Coca-Cola: Second screen reinvented
One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep.
Advertising Agency: Gefen Team, Israel