McDonald's Film, Ambient, Digital, DM The Maestro's Final Chord by Fullsix Portugal

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The Maestro's Final Chord

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Industry Fast food
Media Film, Ambient, Digital, Interactive & Mobile, Direct marketing
Market Portugal
Agency Fullsix Portugal
Executive Creative Director Pedro Magalhaes
Creative José Carlos, Leo Gomez, Joana Teixeira, Nuno Aguiar
Released October 2018

Credits & Description

Alternative title: O Acorde Final do Maestro
Media: Outdoor
Category: Food
Agency: FullSIX
Country: Portugal
Executive Creative Director: pedro magalhães
Creative: Leo Gomez
Creative: Joana Teixeira
Creative: Nuno Aguiar
Creative: José Carlos
Director of Technology: Francisco Pinto Coelho
Published: October 2018
McDonald’s turns an outdoor into an orchestra to say goodbye to their Maestro. In Portugal, the Maestro product range is giving place to the Signature Collection. To celebrate Maestro’s goodbye, McDonald’s Portugal allowed anyone to conduct an orchestra. Through motion recognition technology, the audience could interact with the outdoor using their hands, like a real conductor, making the burger literally dance to the music.