Auckland City Mission Winter Appeal: Kenneth by Publicis Mojo Auckland for Auckland City Mission

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Auckland City Mission Winter Appeal: Kenneth

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Industry Charities, Foundations, Volunteers
Media Film, Ambient, Digital, Interactive & Mobile
Market New Zealand
Agency Publicis Mojo Auckland
Director Paolo Rotondo
Executive Creative Director Mike Barnwell
Art Director Jake Siddall
Copywriter Sokpart Pao
Designer Glenn Chapman, Pooileng Leong
Producer Conan Gorbey, Caroline Biddles
Account manager Ollie Wall
Digital Creative Director Greg Wood
Editor Jarrod Wright
Grade
Production Waitemata Film Company
Released October 2012

Credits & Description

Category: Charities & appeals
Brand: Auckland City Mission
Agency: Publicis Mojo, Auckland
Country: New Zealand
Winter 2011 was a chilling prospect for the Auckland City Mission. In the wake of a global recession, times were tough. More Aucklanders than ever before were asking for help. The Auckland City Mission needed a hero, a superhero. They got Kenneth. Publicis Mojo built Kenneth up from scratch to be the Auckland City Mission's smallest ever fundraiser. As a robotic, flightless bird, Kenneth was fragile and vulnerable. Then Mojo sent him out onto the streets, it wasn't an easy mission. But soon enough, thanks to a fully integrated campaign people were lining up to help out. Collection boxes were filled, donations were made via txt and website and you could even follow him on Twitter and Facebook. Wherever he went, Kenneth made the news. Kenneth helped the Mission raise $288,055 from a city of just over 1 million people. Enough to help those in need through winter. And enough to prove that Aucklanders don't need a superhero â just something to remind them that we all need a little help.
Category: Charities & appeals
Client: Auckland City Mission
Agency: Publicis Mojo, Auckland
Production: Waitemata Film Company
Country: New Zealand
Director: Paolo Rotondo
Executive Creative Director: Mike Barnwell
Art Director: Jake Siddall
Copywriter: Sokpart Pao
Producer: Caroline Biddles
Producer: Conan Gorbey
Digital Creative Director: Greg Wood
Digital Project Manager: Rochelle Ivanson
Agency Producer: Rosie Grayson
Editor: Jarrod Wright
Designer: Pooileng Leong
Designer: Glenn Chapman
Account manager: Ollie Wall
Digital Art Director - Jeremy Clark