Blue Cross Film, Ambient, Digital Pity vs Donations - Help Blue Cross Pets by Lida London

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Pity vs Donations - Help Blue Cross Pets

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Industry Environmental & Animal Issues
Media Film, Ambient, Digital, Interactive & Mobile
Market United Kingdom
Agency Lida London
Production Guts & Glory
Released November 2016

Credits & Description

Award-winning customer engagement agency, LIDA today announces 'Emotions', a new integrated campaign for animal charity, Blue Cross. Blue Cross tasked LIDA with developing a bold and brave campaign running across press, social, radio, digital media and VOD throughout November and December. The campaign is intended to drive donations as well as increase awareness of the charity's work for pets who urgently need veterinary care or new homes. This campaign isn't linked to any previous brand activity. Pam Ferris, the well-loved British actress and Blue Cross Ambassador, provides the voiceover for both the VOD and radio ads.
Media: Ambient
Category: Public Interest, NGO
Media: Film
Brand: Blue Cross
Agency: LIDA
Geo: United Kingdom
Advertising Agency: LIDA, London, UK
Agency Contact: Zoe Mitchell
Creative Lead: Vaughan Townsend
Copywriter: Camila Gurgel
Art Director: Leva Paulina
Planner / CSU Director: Rory Smith
Designers: Nizam Ali, Dan French
Media Agency: Blue449
Media Planners: Lindsay Turner, Adam Edwards
Production Company: Guts and Glory
Account Management: Camilla Patel, Kitty Lewis-Williams
Published: November 2016