Bulgaria Mall Film, Ambient, Digital AR Advent Calendar by 121 Agency

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AR Advent Calendar

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Industry Department Stores & Shopping Malls
Media Film, Ambient, Digital, Interactive & Mobile
Market Bulgaria
Agency 121 Agency
Released December 2017

Credits & Description

Category: Retail Services
Media: Experiential
Brand: Bulgaria Mall
Agency: 121 Agency
Geo: Bulgaria
Advertising Agency: 121 Agency, Sofia, Bulgaria
Published: December 2017
To increase footfall at Bulgaria Mall during Christmas period, we created a giant AR Advent Calendar. Mall visitors who scanned the calendar, could win a Xmas gift from mall tenants and interact with unique animations, each day till Christmas.