Burger King Film, Ambient, Digital Monster Truck by The Jupiter Drawing Room South Africa

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Monster Truck

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Industry Fast food
Media Film, Ambient, Digital, Interactive & Mobile
Market South Africa
Agency The Jupiter Drawing Room South Africa
Director Rob Nicholls
Executive Creative Director Lucas Van Vuuren Cape Town
Art Director Robert Prinsloo Cape Town
Copywriter Kate Royce Drawing Room Cape Town
Producer Crispian Abbott
Production Ikraal
Released June 2016

Credits & Description

Media: Experiential
Category: Food
Client: Burger King South Africa
Agency: The Jupiter Drawing Room, Cape Town
Production: Ikraal Cape Town
Country: South Africa
Director: Rob Nicholls
Executive Creative Director: Lucas van Vuuren
Creative Director: Kate Royce
Art Director: Robert Prinsloo
Copywriter: Kate Royce
Producer: Crispian Abbott
Agency Producer: Julie Gardiner
Agency Producer: Di Fraser
Big King XXL.
How do you compete with cat videos, 'Damn Daniel' and Carpool Karaoke? Well, with a dwarf, a Monster truck and some unsuspecting Burger King fans. That's how.An online video was created to tell people about the BIG KING XXL competition, by giving them a taste of what they could win: a trip to the USA to watch a Monster Tuck show.12 hidden cameras caught the reactions of the unsuspecting guests when some car-crushing, Monster Truck madness was unleashed in front them at a Burger King in Joburg. You have to see it to believe it! (I think they call that click bait...)