Duracell Film, Ambient, Digital Achievements by Grey Dusseldorf

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Industry Batteries
Media Film, Ambient, Digital, Interactive & Mobile
Market Germany
Agency Grey Dusseldorf
Director Holger Hage
Executive Creative Director Mark Hendy, Neil Elliot
Art Director John John Skoog
Editor Jenny Metz
Production Stofff Production Post
Released April 2016

Credits & Description

Duracell achievements is a project dedicated to proving the batteries ability by honouring mankind's greatest endeavours.Part one recreated the first ever long distance automobile journey made by Bertha Benz in 1888. A specially designed radio controlled car fitted with Duracell batteries attempted to drive the 106 Km from Mannheim to Pforzheim in Germany, with only one charge. The car became the official holder of the Guinness world record. Beating the existing record almost three times over. And impacting hundreds of people on the way.Agency: Grey, Germany
Title: #Achievements
Media: Web Film
Media: Ambient
Category: Home electronics
URL: http://www.duracellachievements.com/
Client: Procter & Gamble
Agency: Grey Germany
Production: Stofff, Hastings
Country: Germany
Director: Holger Hage
Client Services Director: Bodo Schiefer
Chief Creative Officer: Fabian Kirner
Executive Creative Director: Mark Hendy
Executive Creative Director: Neil Elliot
Art Director: John John Skoog
Senior Copywriter: Christiano Rocco
Senior Art Director: Thiago Jacon
Senior Copywriter: Fabio Montero
Group Account Director: Radu Ghelesel
Account Director: Saskia Kroschewski
Senior Agency Producer: Torsen Gerst
Sound: Cedric Hopf
Editor: Jenny Metz
Group Business Director: Philippa Baldwin