|Industry||Sportswear, Athletic Footwear & Accessories, Apparel & Accessories Stores|
|Media||Film, Ambient, Digital, Interactive & Mobile|
|Agency||BBDO New York|
|Chief Creative Officer||David Lubars, Greg Hahn|
|Executive Creative Director||Chris Beresford-Hill, Bryan Stokely, Martins Zelcs, Dan Lucey|
Credits & Description
Foot Locker (NYSE: FL), a leading global specialty athletic retailer, is celebrating sneaker culture around the world this week by sending three lucky Foot Locker customers on intercontinental "Pick Up Trips." All true sneakerheads follow Foot Locker's Release Calendar and Launch Locator, but when three loyal consumers learn they can shop the hottest new releases early in other global cities, they can’t pass up the opportunity.