Ford Film, Ambient, Digital Car Vending Machine - Test Drive

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Car Vending Machine - Test Drive

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Industry Cars
Media Film, Ambient, Digital, Interactive & Mobile
Market China
Released March 2018

Credits & Description

Media: Ambient
Category: Automotive
Client: Ford / Alibaba
Country: China
Published: March 2018
Synopsis:
Ford and Alibaba have teamed up to launch a brand new brand experience pilot program to provide consumers with a "Super Test Drive" service. The project will use a combination of online digital technology and offline entities to provide consumers with a more convenient, efficient, and in-depth test drive experience, and ultimately lead potential consumers to the Ford brand more accurately. Authorize dealerships and ultimately help facilitate offline transactions.