Track to the Future by 358 Helsinki for HSL Helsinki Region Transport

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Track to the Future

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Industry Public Transport, Mass Transit
Media Film, Ambient, Digital, Interactive & Mobile
Market Finland
Agency 358 Helsinki
Art Director Ale Lauraeus
Copywriter Antti Tähtinen
Photographer Lauri Eriksson Kuvaamo
Production Directors Guild
Director Elias Koskimies
Producer Juha-Matti Nieminen
Released October 2015

Credits & Description

"Track to the Future" is a video-on-demand-TV talk show 358 developed for HSL Helsinki Region Transport Authority - to raise awareness about upcoming changes in public transportation in Helsinki and the future of transportation in general. During the five weeks the show was aired, it was always in the top 3 of the most watched video on demand TV shows.
Category: Travel, transport & tourism
URL: http://matkallatulevaisuuteen.fi/
Brand: Helsinki Region Transport
Media: Ambient
Agency: 358 Helsinki
Production: Directors Guild Helsinki
Country: Finland
Director: Elias Koskimies
Art Director: Ale Lauraeus
Copywriter: Antti Tähtinen
Creative Director/ art director: Ale Lauraeus
Producer: Juha-Matti Nieminen
Executive Producer: Ville Varesvuo
Account Director: Veera Kivimäki
Graphic Designer: HP Savolainen
Agency Producer: Mari Romanoff
Photographer: LAURI ERIKSSON
CLIENT: HSL
Mari Flink, Marketing Director, HSL
Sami Jokivirta, Marketing Manager, HSL
MEDIA AGENCY: DAGMAR
Account Manager: Sari Ljokkoi
Planner: Sakari Forslund