IKEA Film, Ambient, Digital Mega. New year miracle by Red Pepper Creative Ekaterinburg

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Mega. New year miracle

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Industry Department Stores & Shopping Malls
Media Film, Ambient, Digital, Interactive & Mobile
Market Russia
Agency Red Pepper Creative Ekaterinburg
Creative Director Ivan Sosnin
Creative Olga Burlakova, Julia Uzkikh, Margarita Agajanova, Alexey Korobkin
Released February 2017

Credits & Description

Category: Retail Services
Media: Experiential
Media: Ambient
Brand: IKEA
Agency: Red Pepper
Geo: Russia
Advertising Agency: Red Pepper Creative, Ekaterinburg, Russia
Creative Director: Ivan Sosnin
Producers: Maria Orlova, Yana Shmailova
Project Team: Julia Uzkikh, Olga Burlakova, Margarita Agajanova, Alexey Korobkin
Additional Credit: Veronika Yadryshnikova
Published: February 2017
On New Year Eve one Russian nursing home was turned into Santa Claus's residence. This project was organized by MEGA shopping mall (IKEA Centres Russia). The house was decorated by garlands and the way to it shined with red lights, whilst house's residents were dressed in red caps and coats. Children were told that this place is home for retired Fathers Frost.