Nissan Film, Ambient, Digital Patrol vs. Beethoven by Infinity Squared, Whybin\TBWA Group Melbourne

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Patrol vs. Beethoven

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Industry Cars, SUV & Four Wheel Drive
Media Film, Ambient, Digital, Interactive & Mobile
Market Australia
Agency Infinity Squared
Agency Whybin\TBWA Group Melbourne
Director Dan Reisinger
Executive Creative Director Paul Reardon
Art Director Mark Jones
Copywriter Jarrod Lowe
Producer Ainslee Wood
Head of Broadcast Margot Ger
Digital Creative Director Damian Royce
Released January 2013

Credits & Description

Category: Automotive
Brand: Nissan Australia
Agency: Whybin TBWA Group Melbourne
Country: Australia
The all-new Nissan Patrol is one of the most hotly anticipated vehicles in the 4WD market. Itâs a halo model for Nissan and an icon in Australia. The 2012 model combines incredibly tough off-road DNA with new levels of luxury and refinement.
To demonstrate both ruggedness and refinement, WhybinTBWA Group Melbourne and Nissan Australia created a 4x4 track based on the sound wave of Beethoven's Ninth Symphony. Over five stories high and half the length of a football field, this track was the hardest thing, expert driver Pat Callinan (Mr 4x4 Australia), has ever driven over.
Category: Automotive
Client: Nissan Australia
Agency: Whybin TBWA Group Melbourne
Production: Infinity Squared
Country: Australia
Director: Dan Reisinger
Executive Creative Director: Paul Reardon
Art Director: Mark Jones
Copywriter: Jarrod Lowe
Producer: Ainslee Wood
Digital Creative Director: Damian Royce
Sound Design: Simon Lister
Sound: Front of House
Sound Design: Phil Kenihan
Head of Broadcast: Margot Ger
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Account Director: Paul Arena
Sound: Nylon
Post production: Infinity Squared
Post production: life in digital
Executive General Manager Marketing - Peter Clissold
General Manager Marketing - Cameron Cooper
Cross Car Line Brand Manager - David Montgomery
Digital and Community Manager - Heath Walker
Marketing Communication Specialist - Nancy Del Monaco
Community Coordinator - Simon Oboler