Honda Film, Ambient, Digital Drivemixer by F/Nazca Saatchi & Saatchi Sao Paulo, Saatchi & Saatchi Los Angeles

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Drivemixer

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Industry Cars
Media Film, Ambient, Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Director Filipe Zapelini
Creative Director Fabio Fernandes, Eduardo Lima, Theo Rocha
Art Director Isabelle De Vooght, Roberta Harada
Copywriter Isaac Meir Serruya
Account Supervisor Marcello Penna, Pedro Battesti, Florencia Lear
Agency Saatchi & Saatchi Los Angeles
Director Filipe Zapelini
Creative Director Fabio Fernandes, Eduardo Lima, Theo Rocha
Art Director Isabelle De Vooght, Roberta Harada
Copywriter Isaac Meir Serruya
Account Supervisor Marcello Penna, Pedro Battesti, Florencia Lear
Production Polysom
Released December 2012

Awards

FIAP 2013
Promo, Activaciones y Marketing Directo Medios combinados Sol de Plata

Credits & Description

AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Honda
PRODUCT: Novo Honda Fit Twist
TITLE: DRIVEMIXER OVERDRIVE
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima | Theo Rocha
COPYWRITER: Isaac Serruya
ART DIRECTOR: Isabelle de Vooght | Roberta Harada
PHOTOGRAPHY: Luciana Dal Ri | Paula Turra
ART BUYER: Edna Bombini
ACCOUNT SUPERVISOR: Marcello Penna | Pedro Battesti | Florencia Lear
PROJECT MANAGER: Mariana Ventura
MEDIA: Lica Bueno | Sandro Cachiello | Bruno Storace
PLANNER: José Porto | Dorian Dack | Marcus Nascimento
GRAPHIC PRODUCTION: Jomar Farias
INTEGRATED PRODUCTION: Juliana Hasegawa
PRODUCER: Santa TransmediaPREPARATION OF THE CAR: Jurema
SOFTWARE: Ableton Live
DIRECTOR: Filipe Zapelini
PHOTOGRAPHY DIRECTION: Alziro Barbosa
SOUND PRODUCER: Dr. DDMUSIC:Overdrive
ARTISTS: N.A.S.A. (Sam Spiegel + Zé Gonzales) | MaximumHedrum
(Sam Spiegel + Derrick Green)
VINYL PRODUCTION: Polysom
VINYL ILLUSTRATION: Fabio Vito
CLIENT APPROVAL: Sérgio Bessa | Diego Fernandes