Papalote Children's Museum Film, Ambient, Digital The Wall Breaker Rope by FCB Mexico

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The Wall Breaker Rope

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Industry Museums & Libraries
Media Film, Ambient, Digital, Interactive & Mobile
Market Mexico
Agency FCB Mexico
Creative Director Edgar Rodriguez, Ana Paola Noriega, Jairo Guerrero, David medina, Agustín Padilla
Copywriter Pedro Garcia
Production Serendipia
Released January 2017

Credits & Description

To shorten distances and take down those walls Papalote Children's Museum and FCB Mexico placed two machines, each equipped with a rope and an interactive synchronizing system. One Machine in a private school of an exclusive neighborhood and the other 43km away at a public school in a marginalized area. Getting kids from opposite ends of the city to play with each other regardless of their socioeconomic conditions.
Media: Ambient
Category: Recreation, Leisure
Media: Experiential
Client: PAPALOTE CHILDREN'S MUSEUM
Agency: FCB Mexico
Geo: Mexico
Creative Vice President: Humberto Polar
Creative Direction: Ana Noriega, Edgar Rodríguez, David medina, Jairo Guerrero, Agustín Padilla
Copywriter: Pedro García
Account Director: Emelia Cruz
Agency Producer: Héctor Méndez, Geraldine Bezares
Production Company: Serendipia
Customer: Adriana de los Palos, Rubén Piza, Daniela Ochoa, Francisco Bistrain