Pela Vidda Film, Ambient, Digital Umbrella Condom by Agencia3 Rio De Janeiro

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Umbrella Condom

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Industry Public awareness
Media Film, Ambient, Digital, Interactive & Mobile
Market Brazil
Agency Agencia3 Rio De Janeiro
Creative Director Luis Claudio Salvestroni
Art Director Durval Filho
Copywriter Cadu Vigilia, Eduardo Almeida E Chiquinho Lucchini
Released April 2013

Credits & Description

Taking advantage of the resemblance between the plastic bag and a condom, the Pela Vidda Group via Agencia3 created a new media: the umbrella condom.We printed small posters and placed them on the wrappers. The plastic bags also had the message "If you protect even your umbrella, why don't you do the same with yourself? Use condoms". We then placed the wrappers on busy locations.
Category: Public services & utilities
Media: Ambient
Client: Pela Vidda
Agency: Agência3
Country: Brazil
Creative Director: Luis Claudio Salvestroni
Art Director: Durval Filho
Copywriter: Chiquinho Lucchini
Copywriter: Cadu Vigilia