|Media||Film, Ambient, Digital, Interactive & Mobile|
|Agency||Agencia3 Rio De Janeiro|
|Creative Director||Luis Claudio Salvestroni|
|Art Director||Durval Filho|
|Copywriter||Cadu Vigilia, Eduardo Almeida E Chiquinho Lucchini|
Credits & Description
Taking advantage of the resemblance between the plastic bag and a condom, the Pela Vidda Group via Agencia3 created a new media: the umbrella condom.We printed small posters and placed them on the wrappers. The plastic bags also had the message "If you protect even your umbrella, why don't you do the same with yourself? Use condoms". We then placed the wrappers on busy locations.