People For Good Film, Ambient, Digital The Togetherness Shirt by Zulu Alpha Kilo

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The Togetherness Shirt

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Industry Charities, Foundations, Volunteers
Media Film, Ambient, Digital, Interactive & Mobile
Market Canada
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Senior Art Director Allan Mah
Copywriter Jacob Pacey
Production Zulubot
Director Michael Headford
Released December 2016

Credits & Description

Campaign Name: #WeAllFit
Client: People for Good
Agency: Zulu Alpha Kilo
Media: Media Experts
Creative Director: Zak Mroueh
Senior Art Director: Allan Mah
Copywriter: Jacob Pacey
Director/DOP: Michael Headford
Agency Producers: Jackie Pal, Kari Macknight Dearborn
Account Team: Kendal Saby
Production House: zulubot
Editor: Michael Headford
Media Team: Mark Sherman, Richard Ivey
Social & Digital Team: Sean Bell, Jamie Cuthbertson
Music: People are Changing
Singer: Timmy Thomas
Publishing Agent: Sony ATV
Not everyone would be willing to give the shirt off their back to a stranger, but would you put a shirt on your back with a stranger? Not-for-profit People for Good decided to put the question to the test. To encourage everyday people to get along, the organization developed a custom made two-necked t-shirt and then approached Canadians from radically different walks of life and asked them to wear the shirt together. How did it turn out? As can be seen from the film, people did, quite literally, come together.