Siemens Film, Ambient, Digital #artSmellery: beleef de geur van kunst by Heimat Berlin

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#artSmellery: beleef de geur van kunst

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Industry Washing Machines
Media Film, Ambient, Digital, Interactive & Mobile
Market Germany
Agency Heimat Berlin
Chief Creative Officer Mathias Stiller
Creative Director Alexander Kumfert, Patrick Ryffel
Creative Ninja Reith, Josefine Rausch, Alisha Koswig
Production Mantikor Film
Released May 2017

Credits & Description

Category: House, Garden
Media: Experiential
Brand: Siemens
Agency: Heimat
Geo: Germany
Advertising Agency: Heimat, Hamburg, Germany
Chief Creative Officer: Mathias Stiller
Creative Directors: Patrick Ryffel, Alexander Kumfert
Creative Team: Ninja Reith, Josefine Rausch, Alisha Koswig
Account Director: Tobias Flosdorf
Project Manager: Samuel Pipke
Production Company: Falk Poetz, Sebastian Lier / Mantikor Film
Scent Artist: Jorg Hempenius
Published: May 2017
The #artSmellery at the renowned Stedelijk Museum Amsterdam exhibits six paintings from world famous artists, such as Mondrian, Lichtenstein and Van Gogh, that have been transformed into scent-based masterpieces. As part of a campaign promoting the new sensoFresh odor removal program on Siemens washing machines, the #artSmellery exhibition demonstrates the influence smells can have over the way in which we perceive things. The fascinating thing about the exhibition is that visitors can’t see anything on the canvases – they have to smell them to experience the art. The odors awaken emotions and trigger memories that lend a whole new feeling for the picture and prove just how powerful odors can be. The exhibition was created by Heimat Hamburg and realized in close collaboration with the smell artist Jorg Hempenius and the museum.