|Industry||Cars, Business equipment & services, Corporate Image|
|Media||Film, Ambient, Digital, Interactive & Mobile|
|Agency||GOODSTEIN & PARTNERS Beijing|
|Asia Pacific Advertising Festival (AdFest) 2013|
|FILM LOTUS||Internet Film||BRONZE|
Credits & Description
The "People's Car Project" launched by the Volkswagen Group China in 2011 took a closer look the question "What would a car look like if the customer designed it himself?"