Hover Car by GOODSTEIN & PARTNERS Beijing, Proximity Beijing, Stink for Volkswagen

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Hover Car

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Industry Cars, Business equipment & services, Corporate Image
Media Film, Ambient, Digital, Interactive & Mobile
Market China
Agency GOODSTEIN & PARTNERS Beijing
Agency Proximity Beijing
Agency Stink
Released September 2012

Awards

Asia Pacific Advertising Festival (AdFest) 2013
FILM LOTUS Internet Film BRONZE

Credits & Description

The "People's Car Project" launched by the Volkswagen Group China in 2011 took a closer look the question "What would a car look like if the customer designed it himself?"
In twelve months, 11,3 million people have submitted more than 119.000 ideas. Volkswagen finally developed three of these ideas and presented them at the Beijing Motor Show in April 2012. This video presents the "Hover Car", which is an environmentally friendly car, which could hover above electromagnetic road networks in the future without producing any emissions.
Find more information on the current edition of the Volkswagen Das. Magazine: http://www.volkswagen-das.com/.
Das „People's Car Project" der Volkswagen Gruppe China hat sich im vergangenen Jahr der Frage „Wie würde ein Auto aussehen, wenn es der Kunde selbst entwerfen könnte?" gewidmet. In zwölf Monaten haben 11,3 Millionen Menschen über 119.000 Ideen eingereicht. Volkswagen hat drei dieser Ideen umbesetzt und auf der Beijing Motor Show im vergangenen April präsentiert.
In diesem Video sehen Sie das „Hover Car", welches ein umweltfreundliches Auto ist, dass über elektromagnetischen Straßennetzen der Zukunft schweben kann, ohne Emissionen zu produzieren.
Mehr informationen gibt es in der aktuellen Ausgabe des Volkswagen Das. Magzin: http://www.volkswagen-das.de/.
Advertiser VOLKSWAGEN GROUP CHINA
Product THE PEOPLE'S CAR PROJECT
Entrant PROXIMITY BEIJING, CHINA
Type of Entry PR: Technique
Category Best Use of Social Media
Title HOVER CAR
Advertiser/Client VOLKSWAGEN GROUP CHINA
Product/Service THE PEOPLE'S CAR PROJECT
Entrant Company: PROXIMITY BEIJING, CHINA
PR/Advertising Agency: PROXIMITY BEIJING, CHINA
2nd PR/Advertising Agency: GOODSTEIN & PARTNERS Beijing, CHINA
George Warga Goodstein & Partners ECD
Daryl Villanueva/Felipe Ferreira/Flavio Vidigal Proximity China ACD
Jojo Zhang/Vivian Liu/Derek Lui Proximity China Copywriters
Andy Li/Zoro Cui Proximity China Art Directors
Fang Ji/Sofia Lv Proximity China Designers
Hymn Wong Proximity China Motiongrapher
Ever Liu Proximity China Editor
Cameron Rimington Proximity China Head Of AI
Catherine Liu/Maureen Sherrard Proximity China Project Managers
Alex Zhang Proximity China Planner
Enko Von Arnim/Guay Chinchye/Lorraine Zhang/Audrey Li/Carolyn Yu Proximity China Accounts Team
Alex Csergo Proximity China MD
Inna Pan Agency Producer
Stink Production Company