Security Cameras by Wunderman Buenos Aires for Coca-cola

Adsarchive » Film , Ambient , Viral » Coca-cola » Security Cameras

Security Cameras

Pin to Collection
Add a note
Industry Soft Drinks
Media Film, Ambient, Viral
Market Argentina
Agency Wunderman Buenos Aires
Released June 2012

Awards

Cannes Lions 2012
Film Lions Non-Alcoholic Drinks Silver

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: WUNDERMAN BUENOS AIRES, ARGENTINA
Advertiser COCA-COLA
Product COCA-COLA
Entrant WUNDERMAN BUENOS AIRES, ARGENTINA
Type of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: SECURITY CAMS
Advertiser/Client: COCA-COLA
Product/Service: COCA-COLA
Entrant Company: WUNDERMAN BUENOS AIRES, ARGENTINA
DM/Advertising Agency: WUNDERMAN BUENOS AIRES, ARGENTINA
2nd DM/Advertising Agency: BONAVENA Buenos Aires, MEXICO
Brief Explanation
Security Cameras footageis directly associated with negative things like accidents, theft, violence, fights and so on.
Coca-Cola tries to demonstrate that security cameras capture more good events than bad ones, showing that it is all a matter of perception and inviting people to look at the world a little differently.