BreezoMeter Film, Ambient Toxic Toby by McCann London

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Toxic Toby

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Industry Environmental & Animal Issues
Media Film, Ambient
Market United Kingdom
Agency McCann London
Chief Creative Officer Laurence Thomson, Rob Doubal
Creative James Crosby, Will Cottam
Production Craft
Director Ben Twiston-Davies
Released September 2018

Credits & Description

Alternative title: Clean Air Bear
Category: Electronics, Technology
Media: Film
Brand: Breezometer
Agency: McCann
Geo: United Kingdom
Advertising Agency: McCann, London, UK
Chief Creative Officers: Laurence Thomson, Rob Doubal
Creatives: James Crosby, Will Cottam
Account Director: Christos Cardovillis
Account Manager: Rohin Lalli
Project Manager: Paul Gillespie
Communications Director: Katya Escala
Producer: Duncan Groves
Film Director: Ben Twiston-Davies
Production Agency: CRAFT
Editor: Adam Beasley
Comms Planner: Nick Kavanagh
Junior Planner: Tara Henderson
Grade: Coffee + TV
Composition: Dan Neale, Fred Ashworth / Native Music
Sound Design: Jungle and CRAFT
Designers: Dan Howarth, Nazima Motegheria, Harold Perrin
Type Designers: Dalton Maag
Talent: Toxic Toby the clean air bear
Published: September 2018
McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue.