Dublin Bus Film, Ambient Proud Dads by Rothco Dublin

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Proud Dads

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Film, Ambient
Market Ireland
Agency Rothco Dublin
Executive Creative Director Alan Kelly
Art Director Orla Byrne
Copywriter John Mcmahon, Elaine Joyce
Production Antidote Films
Director Jamie Delaney
Released July 2018

Credits & Description

Media: Ambient
Category: Public interest
Client: Dublin Bus
Agency: Rothco, Dublin
Production: Antidote Films
Country: Ireland
Director: Jamie Delaney
Executive Creative Director: Alan Kelly
Copywriter: Elaine Joyce
Copywriter: John Mc Mahon
Art Director: Orla Byrne
Producer: Conor Hamill
Producer: Jess Derby
Producer: Steve Battle
Designer: Shane O’Riordan / Diogo Dias
Senior Account Manager: Aoife O’Shea
Senior Account Director: Emily Lyons
Account Executive: Laura Redden
Strategy: Hazel Tracey, Darius Pasalar
Marketing Director: Jill Byrne
Post Production Company: Screen Scene
Published: July 2018
This weekend, public service provider Dublin Bus wanted to add an extra level of 'proud' to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people Dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support pride but didn’t feel it was their place to be at the festival. For the last ten years, Dublin Bus have supported the Pride Festival Dublin by providing an open top tour bus, so this year they used their tour buses to give dads a platform to support pride and show off how proud they really are.