Fruit Of The Loom Film, Ambient So Light You Won't Notice It by Crispin Porter + Bogusky USA

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So Light You Won't Notice It

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Film, Ambient
Market United States
Agency Crispin Porter + Bogusky USA
Associate Creative Director Josh Shelton, Shannon Gibney
Creative Director Kt Thayer
Released July 2018

Credits & Description

Alternative title: Everlight Underwear
Media: Ambient
Category: Clothing & footwear
Client: Fruit Of The Loom
Agency: Crispin Porter + Bogusky USA
Production: Alchemy Media Holdings, LLC, Los Angeles / Grandesign Advertising Firm Inc., San Diego
Country: United States of America
Creative Director: KT Thayer
Associate CD / Art Director: Shannon Gibney
Associate CD / Copywriter: Josh Shelton
DIRECTOR OF OUTERACTIVE PRODUCTION: Jeffrey Yeatman
INTEGRATED PRODUCER, OUTERACTIVE: Julia Alvernaz
EVP/PRESIDENT: Danielle Whalen
VP/ACCOUNT DIRECTOR: Kristi Kirkeide Boutiette
MANAGEMENT SUPERVISOR: Mark Hurley
CONTENT SUPERVISOR: Lauren Sobolik
CONTENT MANAGER: Carolyn Martin
SENIOR PROJECT MANAGER: Courtney Dixon
PROJECT MANAGER: Maddy Kereszturi
GROUP STRATEGY DIRECTOR: Kaylin Goldstein
SR. STRATEGIST: Bethany Lechner
SOCIAL MEDIA SUPERVISOR: Kristen Fox, Nanci Zurek
ASSOCIATE MEDIA DIRECTOR: Craig McDowell
DIRECTOR OF BUSINESS AFFAIRS: Trisha Ramdoo
BUSINESS AFFAIRS MANAGER: Ann Shelton
EDITORIAL COMPANY & CITY: Grandesign Advertising Firm Inc. , San Diego, CA
EDITORIAL COMPANY & CITY: Ming Studios, Boulder, CO
Published: June 2018
Synopsis:
Crispin Porter + Bogusky USA has teamed up with Fruit Of The Loom to conduct this experiment, to see if people will notice it's new everlight underwear. Underwear that's so light it goes completely unnoticed. Which is why we stashed it all over New York along with stacks of cash with clear instructions on how to get it, to see who would notice.