IKEA Film, Ambient Traditions into the future. IKEA at the National Village Museum.

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Traditions into the future. IKEA at the National Village Museum.

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Industry Household maintenance & pet products, Department Stores & Shopping Malls
Media Film, Ambient
Market Romania
Released July 2017

Credits & Description

Category: House, Garden
Media: Experiential/ Web Film
Brand: IKEA
Geo: Romania
Published: July 2017
Synopsis:
IKEA is a company built on Swedish values such as simplicity, responsibility and caring. And the unique mix of past and present, tradition and development are and remain the heart of the company. This year, IKEA celebrates 10 years since opening the first store in Romania. A perfect time to prepare for the future by showing respect for traditions. And the National Village Museum"Dimitrie Gusti" is a space where traditions are cherished and brought to light in a context that IKEA is most passionate about: at home. By blending the old and new, the Romanian and the Swedish, IKEA furnished a road survey cabin in the National Village Museum Dimitrie Gusti" in Bucharest.