INPES Film, Ambient MARIE (FRENCH) by DraftFCB Paris

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MARIE (FRENCH)

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Industry Public Safety, Health & Hygiene, Anti-smoking
Media Film, Ambient
Market France
Agency DraftFCB Paris
Released December 2004

Awards

Eurobest 2004
Tv/Cinema Public Health & Safety Gold Campaign

Credits & Description

Several views of a house. All the rooms are full of cigarettes. Voice over specifies the number of cigarettes smoked by Marie in each room before discovering that Marie is just a 7 year old little girl.
Title "Marie"
Original Title "Marie (anglais)"
Agency Draftfcb
City Levallois-Perret
Production Company: @radical.media
Advertiser Institut National de Prévention & d'Education pour la Santé
Brand Name INPES
Product Name Passive Smoking Message
Business Sector Anti-Drug/Alcohol/Tobacco Message
Date of First Publication 9/26/2004
Market France
Country of Production France
Language English
Type Television
Length 40 seconds
Soundtrack/Song "Reverie"
Tagline When you smoke, non-smokers smoke too
Original Tagline Quand vous fumez à côté d'un non-fumeur, il fume aussi
Creative Director Thomas Stern
Art Director Jean Michel Alirol
Copywriter Dominique Marchand
Director Les Elvis
Producer Suzanne Hormain
Account Supervisor Guillaume Pannaud, Luc Bourgery
Music Claude Debussy
Advertiser's Supervisor Anne Ramon, Aurélie Martzel, Antoine L'huilier