Lazada Film, Ambient Ginormous Invisible Mall by Publicis Manila

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Ginormous Invisible Mall

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Industry Online Retail & E-stores
Media Film, Ambient
Market Philippines
Agency Publicis Manila
Associate Creative Director Marielle Nones
Executive Creative Director Trixie Diyco
Creative Director Bia Fernandez-Famularcano
Art Director Jen Mandia, Nichi Gatdula
Copywriter Xanti Gonzalez, Stephan Domingo, Ana Alcala
Released October 2018

Credits & Description

Agency: Publicis JimenezBasic, Manila
Media: Interactive
Category: Other
Client: Lazada
Agency: Publicis JimenezBasic Manila
Production: Maniobra Productions
Country: Philippines
Executive Creative Director: Trixie Diyco
Creative Director: Bia Fernandez Famularcano
Art Director: Nichi Gatdula
Art Director: Jen Mandia
Copywriter: Ana Alcala
Copywriter: Xanti Gonzalez
Copywriter: Stephan Domingo
Assoc Creative Director: Marielle Nones
Managing Director: Tats Cruz
Group Account Director: Chelo Bacarro
Account Managers: Aleli Espiritu, Chloe Ryan
Lazada Chief Marketing Officer: Mila Jimenez
Lazada Senior Brand Manager: Kim Viray
Lazada Brand Manager: Feb Maramag
Published: October 2018
Synopsis:
Over 70 million items from about 10,000 brands – all fitted inside this ‘new’ mall. The internet just went crazy when rumors circulated that it will be built overnight. But how is that even possible? Will it have underground passageways? Will it be 70 stories tall? Will it be in Metro Manila? Just how? Lazada ended everyone’s wait on August 31 after unveiling what could be the world’s first ever invisible mall – the LazMall. And it did not disappoint. It was without any physical building structure, making it not only invisible but also the biggest and smallest mall to ever exist. So how could you enjoy such a unique mall? Well… just by opening your phone. All you ever wanted could become yours with just one tap on the Lazada app.