Mall Plovdiv Film, Ambient Almost Real ATM by The Smarts Sofia

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Almost Real ATM

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Industry Department Stores & Shopping Malls
Media Film, Ambient
Market Bulgaria
Agency The Smarts Sofia
Creative Director Pavlina Boneva
Copywriter Darina Mitrova
Released June 2018

Credits & Description

Category: Retail Services
Media: Direct
Brand: Mall Plovdiv
Agency: the Smarts
Geo: Bulgaria
Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director: Pavlina Boneva
Copywriter: Darina Mitrova
Illustrator: Natalia Nikolova
Account Director: Peter Ilkov
Production: SHOOT!
Executive Producer: Maria Panayotova
Set Producer: Kalin Ananiev
Photographer: Stoyan Anov
Published: June 2018
Synopsis:
Kapana (The Trap) Fest is a cool event in Plovdiv, Bulgaria. But it’s happening far away from the mall. We had to do something to steal some attention and people. That’s why we created an almost real ATM. The moment you try to use it you receive a sudden offer from Mall Plovdiv.